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Tiffany & Co – WEB3

Tiffany & Co. are making their formal entry into the Web3 space by creating a limited-edition run of 250 custom pendants for owners of Cryptopunk NFT. Tiffany will transform your NFT into a bespoke gold pendant handcrafted by Tiffany & Co. artisans for the eyewatering amount of 30 ETH ($47,250). In addition, the pendant will come with an NFT certification. Whilst it comes across as a basic initiative, the physical manifestation of a virtual asset class is interesting; no doubt, crypto whales will only utilise this opportunity. But, having an LVMH-owned American jeweller’s endorsements of a 24×24 pixel image helps validate the NFT’s real-world value and cultural currency.

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