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Our team moves at the speed of street culture, tapping into 52 million youth across Europe and North America – the 65% of Gen Z shaping tomorrow’s mainstream. We blend data, insight, and lived experience to give you authentic access, sharper strategy, and campaigns that hit different. With us, you’re not looking in from the outside – you’re part of the movement.
Founded by Luke Hodson in 2013, NERDS Collective is an independent, globally recognised Youth Marketing Agency based in London. Born from a Nerdiness for street culture, we were built to spotlight the communities and movements driving these scenes. Our roots trace back to URBAN NERDS, a pioneering underground live music platform in London’s East End, cementing our legacy in championing underground music and culture.
As a pioneering Youth Marketing Agency,
we’ve noticed young people are less drawn to mass culture and conventional identity expressions. They are more captivated by nuanced and niche cultural interests, aligning themselves with communities that mirror their lifestyle aspirations. These young people are also seeking brands that reflect their cultural ideologies. NERDS, as a Youth Marketing Agency, can enhance your brand’s aspirational status, positioning it for adoption within these micro-cultural communities. This strategic repositioning will allow your brand to maintain identity value in various cultural domains.
The youth ‘identity’ fragmentation is being turbocharged by digital technology, fostering deeper self-discovery opportunities than ever before. This might be why the youth prioritise brands that assist them in expressing their cultural identity.
NERDS, as a Youth Marketing Agency, aids brands in understanding their position in the youth-dominated world that’s on the horizon and helps forge meaningful connections within these young communities. Our focus is on cultural relevance, as we are convinced that the survival and success of brands go beyond mere price.
Our team moves at the speed of street culture, tapping into 52 million youth across Europe and North America – the 65% of Gen Z shaping tomorrow’s mainstream. We blend data, insight, and lived experience to give you authentic access, sharper strategy, and campaigns that hit different. With us, you’re not looking in from the outside – you’re part of the movement.
Founded by Luke Hodson in 2013, NERDS Collective is an independent, globally recognised Youth Marketing Agency based in London. Born from a Nerdiness for street culture, we were built to spotlight the communities and movements driving these scenes. Our roots trace back to URBAN NERDS, a pioneering underground live music platform in London’s East End, cementing our legacy in championing underground music and culture.
As a pioneering Youth Marketing Agency,
we’ve noticed young people are less drawn to mass culture and conventional identity expressions. They are more captivated by nuanced and niche cultural interests, aligning themselves with communities that mirror their lifestyle aspirations. These young people are also seeking brands that reflect their cultural ideologies. NERDS, as a Youth Marketing Agency, can enhance your brand’s aspirational status, positioning it for adoption within these micro-cultural communities. This strategic repositioning will allow your brand to maintain identity value in various cultural domains.
The youth ‘identity’ fragmentation is being turbocharged by digital technology, fostering deeper self-discovery opportunities than ever before. This might be why the youth prioritise brands that assist them in expressing their cultural identity.
NERDS, as a Youth Marketing Agency, aids brands in understanding their position in the youth-dominated world that’s on the horizon and helps forge meaningful connections within these young communities. Our focus is on cultural relevance, as we are convinced that the survival and success of brands go beyond mere price.
proven results
NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through ​Nerds, ​we broadened our view of youth and developed​ impactful and culturally relevant derivations for our strategies and communication. Nerds’ knowledge and expertise ​were a real enrichment in our work, and it was a pleasure to work with you. Thank you.
Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand.
Nerd’s approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds’ can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m’s in revenue.
Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand.
Our agency places a strong emphasis on a culture-first approach to branding. We understand that today’s youth are drawn towards nuanced and niche cultural interests, aligning with communities that mirror their aspirations. As such, we craft brand strategies that resonate with these cultural ideologies.
