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Company

About
US

Founded in 2013 by Luke Hodson, NERDS Collective is a specialist agency that puts brands at the frontline of street culture through hyper-nuanced consumer insight, cultural strategy and creative content. We also champion inner-city talent and grassroots communities, helping brands play a more meaningful role in their world.

NERDS Collective grew out of URBAN NERDS, the East End live platform launched in 2007. Through warehouse parties, club residencies and festivals, URBAN NERDS championed underground sounds and emerging scenes, helping break raw British talent to thousands across Europe. We have been living and shaping youth culture since 2007, and that lived experience is our credibility.

What Does NERDS Collective Do?

NERDS Collective operates across a full range of specialist services, all rooted in the same culture-first thinking that has defined the agency since 2007. Explore what we offer:

 

Check out Boxfresh, the streetwear brand led by NERDS Collective founder Luke Hodson.

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Our mission

To help brands cultivate purposeful connections with youth culture, with a focus on marginalised, under-represented and under-resourced young people

The Directors

Meet the
Nerds

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Luke Hodson

Founder

Owner of Boxfresh.
Recognised in Forbes and Campaign’s 30 Under 30.

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James Benenson

Managing DirectoR

Founder of the Urban Nerds music platform

Nerds


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