Company
Founded in 2013 by Luke Hodson, NERDS Collective is a cultural strategy consultancy that puts brands at the frontline of street culture through hyper-nuanced consumer insight, cultural and connection strategy. We also champion inner-city talent and grassroots communities, helping brands play a more meaningful role in their world.
We have studios in London and New York.
London: Unit B03 Mainyard Studios, 102 Rookery Court, E10 5FA
New York: 285 Nostrand Ave, Unit #261, Brooklyn, NY 11216
NERDS Collective grew out of URBAN NERDS, the East End live platform launched in 2007. Through warehouse parties, club residencies and festivals, URBAN NERDS championed underground sounds and emerging scenes, helping break raw British talent to thousands across Europe. We have been living and shaping youth culture since 2007, and that lived experience is our credibility.
To help brands cultivate purposeful connections with youth culture, with a focus on marginalised, under-represented and under-resourced young people.
That focus is built into how we work. Frontline, our cultural intelligence and research engine, connects brands to 20,000+ contributors and 200 hyper-local cultural authorities. Many of them come from communities that traditional research never reaches.
The Directors
Owner of Boxfresh.
Recognised in Forbes and Campaign’s 30 Under 30.
Founder of the Urban Nerds music platform
