How Gen Z are interacting with and furthering football
By Ben Reggione The beautiful game responds to a new generation Football is the vehicle, social media is the driver, Gen Z is the navigator. The sport’s recent ascendence has been fuelled by self-produced lifestyle content by players off the pitch and through strategic brand collaborations and activations. According to Momentum’s Fandom study, 72% of […]
Faith and football: the rise in Christian expression within the beautiful game
By Christopher Babalola There’s been a noticeable growth in Christian expression within football. Declarations of players’ faith in press conferences as well as in goal celebrations are becoming the norm, and this growth in expression is beginning to hold influence on the identity and interrelatedness of many football fans. It would usually be on the […]
