Company
NERDS Collective grew out of URBAN NERDS, the East End live platform launched in 2007. Through warehouse parties, club residencies and festivals, URBAN NERDS championed underground sounds and emerging scenes, helping break raw British talent to thousands across Europe. We have been living and shaping youth culture since 2007, and that lived experience is our credibility.
To help brands cultivate purposeful connections with youth culture, with a focus on marginalised, under-represented and under-resourced young people
NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through Nerds, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Nerds’ knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you.
Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand.
We open our first office in Shoreditch, London. Take a look around
Urban Nerds (the predecessor/affiliate entity) collaborated with G-Shock in 2014 for the “Zebra” watch collection launch via in-store sessions and installations.
The Directors
Owner of Boxfresh.
Recognised in Forbes and Campaign’s 30 Under 30.
Founder of the Urban Nerds music platform