Culture Marketing

YOUNG PEOPLE DON’T PRIORITISE PRODUCTS BASED ON THE FUNCTIONAL AND EMOTIONAL BENEFITS BUT ON PERCEIVED CULTURAL EQUITY.

Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.

At NERDS, we help brands identify and harness cultural opportunities that can be leveraged to drive cultural equity for the brand whilst simultaneously propelling the communities that are fueling the culture.

We believe brands that champion a cultural ideology stand out. Cultural innovation is fundamental for sustainability. Cultural content that uses subcultural source material in purposeful ways enables brands to leapfrog outmoded competitors.

POWERED BY

Our consumer-centric
cultural intelligence platform

We specialise in engaging your blindspot: The street-culture youth consumer with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour. Dont sleep on this audience, book your free street culture youth workshop now!

Frequently Asked
Questions

What is Culture Marketing?

Culture marketing is a form of communication that centres around the expression of art, lifestyle, music or fashion and the connected behaviours, norms, rituals and mindsets of a specific group.

What is a Cultural Identity ?

Cultural Identity is a part of a person's identity, or their self-conception and self-perception, and is related to nationality, ethnicity, religion, social class, generation, locality or any kind of social group that has its own distinct culture.

What is Cultural Strategy?

Cultural Strategy identifies and uses innovative ideologies to build a unique brand market position.

What is a Cultural Expression?

Cultural expressions are creative, artistic, and stylistic articulations by an individual or group.

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