Strategic Approaches To Transform Your Brand

????Live Now: Back2Skool ft. Futurist - Will Higham????

Agency Leaders Debate

???? Exciting news!

Striking the Right Balance: Engaging Luxury Aspirers Without Trivialising Their Ambitions ????????

???? GenZ: The Power-Driven Generation Reshaping Our Economy and Redefining Success ????

Unleashing the Power of Community: A Strategic Approach for Global Brands

???? LIVE NOW: ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Head of Cultural Conversations, Chivas Regal – Oyin Akiniyi

????**Hot off the Press!**????

Beyond Fashion Genres: A New Style Narrative ????

???? Diving deep into the growth of culture and subcultures.

Shaping Youth Interaction with ????

End of An Era?????

???? Telfar ????

???? ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Author & Cultural Connoisseur - King ADZ - LIVE

⏬ DOWNLOAD ⏬ How Brands Can Join the Web3 Revolution ????️3️⃣We recently wrote a report detailing the utility and application of Web3 for brands, which you can read NOW ????

Brands must individuate to survive. Here are my three key principles for long-term brand success ????

????ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

Check out my business partner and MD of NERDS Collective, James Benenson article for the drum exploring how retailers could begin to respond to a growing demand for gender-fluid fashion in the mainstream?

???? DROPPING NEXT WEEK ????????????????????2????????????????????, a podcast series decoding youth and culture, will be going live next week!

????New Content ????️

Starbucks Odessey

Tiffany x Nike Partnership is cold.

ChatGPT ????????????

Corteiz and Nike to launch collaboration ????

???? NEW WORK ALERT ????

Brands Are The New Bands

???? The power of #CulturalCurrency is on the rise!

????????‍♂️ Soft Life ????️

Brands grow by focusing on new customer acquisition, driven by increasing mental and physical availability, resulting in behaviorally loyal buyers ????


New Article With The Drum: Focused On The Future Of Loyalty Programs

Ohhhh shit..... JD Sports Christmas AD just dropped

The GenZ Paradox: Progressive Attitudes vs Intolerance Of Others

New Drum Article: Understanding Luxury

.Swoosh - Nike's Web3 Communitization Project

Cultural Relevance Over Everything

Universal Wallets - GAMECHANGER

Creating Sustainable Value In Tomorrow's Commerce Environment

New Luxury = Conspicuous Logomania vs Egalitarianism

Cultural Curators Fuel Trends

Authentic Cultural Purpose?

The NERDS Collective Journey

JBL Campaign Incoming...Web3 ????

Niche Internet Micro Celebrities Reign Supreme

Urban Nerds Advert

AR Contact Lens

Fashion Freak Show

Don't Sleep On Esports

Find Cultural Purpose Or Become Extinct

GenZ: Political Change-makers

Chivas Regal x Stefflon Don: New Regals

Gucci and TAG Heuer are now accepting APE Coin!!!!!

Tiffany & Co - WEB3

The Steelo Community


501® Jeans | The Number That Changed Everything With Fricky

UGG Life

JBL - The Orange Box

"How Is Gen-Z's Relationship With Denim Changing?"

“How to set the bar for brand engagement? Just done it.”

The Ladder Of Aspiration


Mad Fest

Keep Drowning Out The Negatives. Shout Out To These Three Kings. 

Konan - Self Made w/ Chivas Regal

GFrsh - Self Made w/ Chivas Regal

Sian Anderson - Self Made w/ Chivas Regal

Judd (Trotters Jewellers) - Self Made w/ Chivas Regal

How are you preparing for Web 3.0?

RIP Virgil Abloh

Self Made - Steelbanglez

Last week we won three different projects with Levi Strauss & Co.

Chivas - Self Made


New Win - Berghaus

RIP Jamal Edwards

New Win - Snipes

Ye Stem Player

Cultural takeover!

Nike pulls products from Foot Locker!

Web3: Over Everything?

HOODRICHUK x TOP BOY collaboration on Netflix

Yuga Labs (Bored Ape) acquires CryptoPunks & Meebits

'The Donut Shop' Project

The Luxury Hierarchy For Brands

Yuga Labs

Clarks, The Unassuming Cultural Icon

Nike Japan’s Air Max Day 3D Billboard


Brand Projectability vs Brand Proposed Meaning

Hang tight, my boy Simon Wheatley. Cultural archivist and grime photographer legend, check out his latest piece in DAZED Magazine

Meta Fashion Week

Snoop Dogg Releases First Metaverse Music Video With ‘House I Built’ Check It out

Elon Musk Acquires Majority Stake in Twitter


 Adidas Is Aiming To Democratise Web3

Elon Musk Buys Tesla

Mindset Mashup w/ Luke Hodson

New Win Announcement

RTFKT Studios x Nike

Nike 50th Anniversary | Seen It All - Spike Lee Director’s Cut

501® Jeans | The Number that Changed Everything with Novelist

 501® Jeans | The Number that Changed Everything with Shy One

Zalando Buys Majority Stake in Highsnobiety What does this mean? 

501® Jeans | The Number that Changed Everything with Kicki

Levi’s® Project Jarreau Vandal

AI Machine Learning - Sneaker Authenticator


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