YOUTH CULTURE; INSIGHT, COMMENTARY AND EXPERT OPINIONS.
Strategic Approaches To Transform Your Brand
????Live Now: Back2Skool ft. Futurist - Will Higham????
Agency Leaders Debate
???? Exciting news!
Striking the Right Balance: Engaging Luxury Aspirers Without Trivialising Their Ambitions ????????
???? GenZ: The Power-Driven Generation Reshaping Our Economy and Redefining Success ????
Unleashing the Power of Community: A Strategic Approach for Global Brands
???? LIVE NOW: ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Head of Cultural Conversations, Chivas Regal – Oyin Akiniyi
????**Hot off the Press!**????
Beyond Fashion Genres: A New Style Narrative ????
???? Diving deep into the growth of culture and subcultures.
Shaping Youth Interaction with ????
End of An Era?????
???? Telfar ????
???? ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Author & Cultural Connoisseur - King ADZ - LIVE
⏬ DOWNLOAD ⏬ How Brands Can Join the Web3 Revolution ????️3️⃣We recently wrote a report detailing the utility and application of Web3 for brands, which you can read NOW ????
Brands must individuate to survive. Here are my three key principles for long-term brand success ????
????ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni
Check out my business partner and MD of NERDS Collective, James Benenson article for the drum exploring how retailers could begin to respond to a growing demand for gender-fluid fashion in the mainstream?
???? DROPPING NEXT WEEK ????????????????????2????????????????????, a podcast series decoding youth and culture, will be going live next week!
????New Content ????️
Starbucks Odessey
Tiffany x Nike Partnership is cold.
ChatGPT ????????????
Corteiz and Nike to launch collaboration ????
???? NEW WORK ALERT ????
Brands Are The New Bands
???? The power of #CulturalCurrency is on the rise!
????????♂️ Soft Life ????️
Brands grow by focusing on new customer acquisition, driven by increasing mental and physical availability, resulting in behaviorally loyal buyers ????
BIG RIDDIMS
New Article With The Drum: Focused On The Future Of Loyalty Programs
Ohhhh shit..... JD Sports Christmas AD just dropped
The GenZ Paradox: Progressive Attitudes vs Intolerance Of Others
New Drum Article: Understanding Luxury
.Swoosh - Nike's Web3 Communitization Project
Cultural Relevance Over Everything
Universal Wallets - GAMECHANGER
Creating Sustainable Value In Tomorrow's Commerce Environment
New Luxury = Conspicuous Logomania vs Egalitarianism
Cultural Curators Fuel Trends
Authentic Cultural Purpose?
The NERDS Collective Journey
JBL Campaign Incoming...Web3 ????
Niche Internet Micro Celebrities Reign Supreme
Urban Nerds Advert
AR Contact Lens
Fashion Freak Show
Don't Sleep On Esports
Find Cultural Purpose Or Become Extinct
GenZ: Political Change-makers
Chivas Regal x Stefflon Don: New Regals
Gucci and TAG Heuer are now accepting APE Coin!!!!!
Tiffany & Co - WEB3
The Steelo Community
MID-NAUGHTIES NOSTALGIA
501® Jeans | The Number That Changed Everything With Fricky
UGG Life
JBL - The Orange Box
"How Is Gen-Z's Relationship With Denim Changing?"
“How to set the bar for brand engagement? Just done it.”
The Ladder Of Aspiration
YMS
Mad Fest
Keep Drowning Out The Negatives. Shout Out To These Three Kings.
Konan - Self Made w/ Chivas Regal
GFrsh - Self Made w/ Chivas Regal
Sian Anderson - Self Made w/ Chivas Regal
Judd (Trotters Jewellers) - Self Made w/ Chivas Regal
How are you preparing for Web 3.0?
RIP Virgil Abloh
Self Made - Steelbanglez
Last week we won three different projects with Levi Strauss & Co.
