Intelligence

YOUTH CULTURE; INSIGHT,
COMMENTARY AND
EXPERT OPINIONS.

🌍 Navigating the Tides of Change: The Power of Culturally Relevant Branding

🎨✨ Pharrell x Tyler, The Creator: Redefining Luxury at Louis Vuitton

Young Nomadic Workforce

Mental Health Marketing

Marketing to Generation Alpha in London

🚀 Kath Smith's Strategic Move to Montirex: Shaping the Future of Technicalwear

🔄 Nike's Strategic Restructure: A Bold Move Towards Future Growth

🚀 New Business Alert: Collaborating with Mallet London!

🌟 Unveiling Gen-Z's Luxury Aspirations: Insights from My Latest The Drum Article

🎉 Exciting Collaboration Alert with JD Sports!

🌍 Rethinking Gen Z Engagement: A New Approach for Brands

🌟 The Celebrity Creative Director: A New Era in Luxury Fashion

🍺 Stella Artois x Martine Rose: A Fusion of Beer Culture and Fashion

From Grime to Glam

Minding the Gap

London's Dynamic Street Art

Ethical Youth Sponsorships Gen-Z Marketing

Harnessing The Power Of Micro-Influencers

Youth Marketing Underground Music Scene

Micro Mainstream Influencers Youth Marketing

Gen-Z Edu Content Strategies

Emerging Tech Gen-Z Marketing Strategies

Fortnite Youth Marketing Strategies

Crafting Youth Marketing Strategies for the US and Europe

Youth Marketing Persona Guide

Micro-Influencers and Youth Marketing: The Rising Stars of Authentic Engagement

Gamification and Twitch in Youth Marketing: A Smart New Play

Understanding and Engaging the Fragmented Identity of Modern Youth in Marketing

From Street Culture to Strategy: How Brands Can Capture the Urban Youth Market

Decoding Gen Z: The Power of Hyper-Local Cultural Authorities in Global Marketing

The Psychology of Youth Consumerism: Aligning Brand Purpose with Youth Aspirations

The Future of Instagram: Predictions and Preparations

Brand Social Responsibility in a Post-Pandemic World

How Brands Are Addressing Mental Health and Why It Matters

Why Instagram is the New Playground for Gen Z Engagement

How to Optimise Instagram Ads for the Youth Market

How Blockchain is Revolutionising Brand Trust and Community

The Influence of Instagram on Youth Fashion Trends

Instagram Stories vs Posts: What Works Better for Youth Marketing?

Segmentation vs Personalisation: Finding the Right Balance

Data Visualisation: Making Insights Understandable for All Team Members

Mastering Memes: A Gen Z Marketing Strategy Guide

Gen Z vs. Algorithms: How They Outsmart Social Media Filters (And You Can Too) 

Building Brand Loyalty Among Gen Z: Do's and Don'ts

Building Cultural Equity: Brands as Contributors to Youth Culture

The Data-Driven Approach: The Role of Quantitative Research in Gen Z Marketing

Marketing to the Wanderlust Generation: Harnessing Gen Z's Nomadic Quest for Experience

The Future of Slang: How Brands Can Stay Ahead of the Curve

The Subscription Economy: How Gen Z is Buying Differently

Decoding Gen Z: Why Brands Need to Rethink Their Marketing Strategies

Podcasting for Gen Z: Creating Engaging Audio Content in a Visual World

Major Move in UK Streetwear: Hoodrich Joins Forces with Iconix International 🚀

🌟 Gaming: Paving the Path to the Future 🌟

🚨 Now Live: Back2Skool ft. An Inner-City Youth Panel

How Snapchat Augmented Reality Engages Gen Z

Are Gen Zers on LinkedIn?

Podcasting for Gen Z: Creating Engaging Audio Content in a Visual World

The Untapped Potential for Brands Targeting Gen Z

The Influence of Gen Z YouTubers on Brand Partnerships

Smartphone Ethnography Revolution

Psychographic Profiling and Segmentation

Gen Z User Reviews UGC E-commerce

Gen Z Chatbots Customer Service E-commerce

Buy Now Pay Later Gen-Z Appeal

Is Gen Z The Tech Savvy Generation?

Inside The Mind of Gen Zs: A Dive into Their Core Values and Beliefs

A Look at the Most Frequented Platforms of Today's Youth

Best Strategies For Gaining Gen Z Consumer Insights

Gen Z Marketing, Gen Z Safety

Gen Z Marketing, Gen Z Authentic Content

Gen z Marketing, Gen Z Slangs

Gen Z Marketing, Youth Marketing Strategies

Strategic Approaches To Transform Your Brand

🚨Live Now: Back2Skool ft. Futurist - Will Higham 👇

Agency Leaders Debate

???? Exciting news!

Striking the Right Balance: Engaging Luxury Aspirers Without Trivialising Their Ambitions ????????

???? GenZ: The Power-Driven Generation Reshaping Our Economy and Redefining Success ????

Unleashing the Power of Community: A Strategic Approach for Global Brands

???? LIVE NOW: ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Head of Cultural Conversations, Chivas Regal – Oyin Akiniyi

????**Hot off the Press!**????

Beyond Fashion Genres: A New Style Narrative ????

???? Diving deep into the growth of culture and subcultures.

Shaping Youth Interaction with ????

End of An Era?????

???? Telfar ????

???? ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. Author & Cultural Connoisseur - King ADZ - LIVE

⏬ DOWNLOAD ⏬ How Brands Can Join the Web3 Revolution ????️3️⃣We recently wrote a report detailing the utility and application of Web3 for brands, which you can read NOW ????

Brands must individuate to survive. Here are my three key principles for long-term brand success ????

????ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ ft. CMO, JD Sports - Nadia Kokni

Check out my business partner and MD of NERDS Collective, James Benenson article for the drum exploring how retailers could begin to respond to a growing demand for gender-fluid fashion in the mainstream?

???? DROPPING NEXT WEEK ????????????????????2????????????????????, a podcast series decoding youth and culture, will be going live next week!

????New Content ????️

Starbucks Odessey

Tiffany x Nike Partnership is cold.

ChatGPT ????????????

Corteiz and Nike to launch collaboration ????

???? NEW WORK ALERT ????

Brands Are The New Bands

???? The power of #CulturalCurrency is on the rise!

????????‍♂️ Soft Life ????️

Brands grow by focusing on new customer acquisition, driven by increasing mental and physical availability, resulting in behaviorally loyal buyers ????

BIG RIDDIMS

New Article With The Drum: Focused On The Future Of Loyalty Programs

Ohhhh shit..... JD Sports Christmas AD just dropped

The GenZ Paradox: Progressive Attitudes vs Intolerance Of Others

New Drum Article: Understanding Luxury

.Swoosh - Nike's Web3 Communitization Project

Cultural Relevance Over Everything

Universal Wallets - GAMECHANGER

Creating Sustainable Value In Tomorrow's Commerce Environment

New Luxury = Conspicuous Logomania vs Egalitarianism

Cultural Curators Fuel Trends

Authentic Cultural Purpose?

The NERDS Collective Journey

JBL Campaign Incoming...Web3 ????

Niche Internet Micro Celebrities Reign Supreme

Urban Nerds Advert

AR Contact Lens

Fashion Freak Show

Don't Sleep On Esports

Find Cultural Purpose Or Become Extinct

GenZ: Political Change-makers

Chivas Regal x Stefflon Don: New Regals

Gucci and TAG Heuer are now accepting APE Coin!!!!!

Tiffany & Co - WEB3

The Steelo Community

MID-NAUGHTIES NOSTALGIA

501® Jeans | The Number That Changed Everything With Fricky

UGG Life

JBL - The Orange Box

"How Is Gen-Z's Relationship With Denim Changing?"

“How to set the bar for brand engagement? Just done it.”

The Ladder Of Aspiration

YMS

Mad Fest

Keep Drowning Out The Negatives. Shout Out To These Three Kings. 

Konan - Self Made w/ Chivas Regal

GFrsh - Self Made w/ Chivas Regal

Sian Anderson - Self Made w/ Chivas Regal

Judd (Trotters Jewellers) - Self Made w/ Chivas Regal

How are you preparing for Web 3.0?

RIP Virgil Abloh

Self Made - Steelbanglez

Last week we won three different projects with Levi Strauss & Co.

Chivas - Self Made

Neustreet

New Win - Berghaus

RIP Jamal Edwards

New Win - Snipes

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