The NERDS creative studio focuses on cultural storytelling through lifestyle content. The studio starts with cultural intelligence and then co-creates with next-gen creatives from the cultural communities we aim to align with and support.
Creative Strategy
Creative Direction
Creative Production


Our consumer-centric
cultural intelligence platform
We specialise in engaging your blindspot: The street-culture youth consumer with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour. Dont sleep on this audience, book your free street culture youth workshop now!

Frequently Asked

What is Cultural Storytelling?
Cultural Storytelling is the practice of telling stories that reflect the narrative; norms, customs, and arts of a specific cultural expression.
What is Cultural Intelligence?
Hyper-nuanced data that's derived from a specific expression of culture that helps enable a brand to build an informed and effective market strategy, that creates a defendable market position.
What is Creative Strategy?
Understanding your target audience, defining the actions you want your consumers to take, and defining the Creative mechanics which can be used to achieve this.
What is Creative Direction?
An area of brand development that primarily deals with the creative concepts that bring a brand campaign to life.
What is Creative Production?
The processes that surround the production of creative assets.
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: Joel Claude
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