Cultural Storytelling is the practice of telling stories that reflect the narrative; norms, customs, and arts of a specific cultural expression.
Hyper-nuanced data that's derived from a specific expression of culture that helps enable a brand to build an informed and effective market strategy, that creates a defendable market position.
Understanding your target audience, defining the actions you want your consumers to take, and defining the Creative mechanics which can be used to achieve this.
An area of brand development that primarily deals with the creative concepts that bring a brand campaign to life.
The processes that surround the production of creative assets.