Hyper-nuanced data that's derived from a specific expression of culture that helps enable a brand to build an informed and effective market strategy that creates a defendable market position.
Our data comes primarily from our proprietary research platform, Frontline. However, we often work outside our community for specific briefs, when our current panel can’t cover them.
At NERDS, we believe pitching sets up a client-supplier relationship, which we don’t subscribe to. We believe in collaboration and creative partnership.
Street Culture is the beliefs, dispositions, ideologies, informal rules, practices, styles, symbols, and values associated with, adopted by and engaged in by individuals and organisations that spend a disproportionate amount of time on the streets of large urban centres. Street culture is often expressed through hip-hop, rap, and streetwear lifestyles.
The street-culture youth consumer refers to a Gen-Z cohort that identifies and is influenced by street culture.
Customer centricity demands that the customer is the focal point of all decisions related to delivering a brand's products, services and experiences.