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Frontline

A DYNAMIC CONSUMER-CENTRIC CULTURAL INTELLIGENCE PLATFORM

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CULTURAL INTELLIGENCE

A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance

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CONSUMER PANEL

20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture

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RESEARCH TOOL

A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation
Real-time interface
Real-time insights

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Frontline
WORKSHOP

GET CLOSER TO The street-culture gen-z CONSUMER

FRONTLINE: NERDS’ proprietary research platform and insight portal for understanding the Global, street-culture-inspired, high street youth consumer; 55% Of Gen-Z, that's 1.2B people worldwide. They're highly diverse, with middle to lower-socioeconomic status seekers.

Theirs is a landscape where clean-cut aspirations rule, sportswear dominates, and conspicuous consumption and rap music are everything. They strive for financial freedom and social mobility and are fuelling the street cultural phenomenon that’s dominating the globe. Over 25,000 have participated to date, providing more than 7500 hours of consumer opinions.

Get closer to the most misrepresented, misunderstood and yet most influential youth consumer segment.

WORKSHOP AGENDA: 45 Minutes, latest Frontline report presentation & realtime consultation, against some of your current youth consumer challenges

Frequently Asked
Questions

What is Frontline?

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Frontline is NERDS’ proprietary consumer panel that houses thousands of global Gen-Z members. It also includes a worldwide network of trend-spotting cultural authorities. Everything is housed within a tech platform that has a research tool component.

What is consumer centricity?

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Customer centricity demands that the customer is the focal point of all decisions related to delivering a brand's products, services and experiences.

What is the street-culture youth consumer?

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The street-culture youth consumer refers to a Gen-Z cohort that identifies with and is influenced by street culture.

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