Our findings are co-created with the communities at the forefront of the culture your brand is aiming to assimilate with.
We know audiences prioritise spending on products that mirror their cultural ideology and lifestyle preferences.
We help brands harness the power of rich audience insights and cultural understanding to build cultural selling propositions. This starts by getting closer to your strategic target consumer, this starts with NERDS.
We are the go-to audience insights agency due to our leading-edge mixed methodology research projects for the world’s leading consumer brands. We collaborated with brands such as adidas, Nike, Levi’s and Budweiser to help get them to the heart of their audience's wants and needs.
Over a decade of work and getting Nerdy within the industry has afforded us the reputation of the leading audience insights agency, unpacking audience drivers, mindsets, motivations, preferences, ideologies and connected sub-cultures.