AUDIENCE
INSIGHTS
Agency

INSIGHT. STRATEGY. CREATIVE
We’re a specialist audience insights agency made up of diverse backgrounds that help lead brands into new territories through nuanced audience insights and cultural strategy.
OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM
20K
GEN-Z DATA LAKE
55K
HOURS OF CONSUMER
OPINIONS
200
HYPER LOCAL
CULTURAL AUTHORITIES

CULTURE FIRST
AUDIENCE INSIGHT

oUR aPPORCH
Youth
Experts
Industry-leading youth
consumer and street
culture specialists
Cultural
Intelligence
A global network
Of 200 hyper-local
Cultural authorities
Propietry
Big Data
A live data lake of
20,000 Gen-Z street
culture consumers
NERDS deliver groundbreaking audience insight through the combination of cultural intelligence that provides a true cultural understanding enabling brands to keep ahead of the ever-shifting cultural environment.

Cultural relevance is key for creating compelling consumer connections, leveraging invisible but powerful forces that impact consumer perceptions and perceived value. Cultural equity is the surest way to create brand sustainability.

So, as the leading audience insights agency, we deliver subtly distinct cultural insights that decode the consumer landscape, marking the way to consumer centricity and rich cultural understanding. We provide the source material to improve your brand equity, increase your position within the aspiration economy and future-proof your brand.

Our research is gathered from diverse and often hard-to-reach audiences that most brands struggle to access, understand and build genuine relationships with. We will help you get closer to understanding your consumers, key cultural moments, shifts and behaviours.

All research is conducted through our proprietary research platform, Frontline and converted into actionable intelligence and highly nuanced cultural strategy.
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.
Consumer
Experts
The leading
audience research
agency
Cultural
Intelligence
A global network
Of 200 Cultural
authorities
Big Data
Platform
A live data lake of
hard-to-reach and
diverse consumers
Our findings are co-created with the communities at the forefront of the culture your brand is aiming to assimilate with.

We know audiences prioritise spending on products that mirror their cultural ideology and lifestyle preferences.

We help brands harness the power of rich audience insights and cultural understanding to build cultural selling propositions. This starts by getting closer to your strategic target consumer, this starts with NERDS.
We are the go-to audience insights agency due to our leading-edge mixed methodology research projects for the world’s leading consumer brands. We collaborated with brands such as adidas, Nike, Levi’s and Budweiser to help get them to the heart of their audience's wants and needs.

Over a decade of work and getting Nerdy within the industry has afforded us the reputation of the leading audience insights agency, unpacking audience drivers, mindsets, motivations, preferences, ideologies and connected sub-cultures.

mETHDOLOGY
our Audience Insight Agency

Our four-step methodology transforms our research findings into easy-to-understand and actionable strategic insight and connections principles that deliver powerful cultural relevance and high commercial value.

Diagnose

The challenge

Test

Hypothesis

Prescribe

Strategic Recommendations

Apply

Creative Solutions

RESEARCH
TOOL

WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CONSUMER SPECIALISM TO SURFACE GLOBAL CONSUMER INSIGHT WITH A SUB-CULTURAL LENS.
CULTURAL INTELLIGENCE
    A global network of 200 hyper-local cultural authorities

    Real time cultural intel

    Trend forecasting

    Surfacing consumer-centric cultural relevance
CONSUMER PANEL
    20,000+ international community

    16-25 year olds

    Street Culture Inspired Consumers

    Middle to lower socio-economic status

    They prioritise spending on branded goods

    Driving mass trends

    Fuelling the street culture phenomenon that’s dominating global youth culture
RESEARCH TOOL
    A unique tech-platform for consumer research and consultation

    Housed on our own dynamic app

    Consumer profiling and segmentation

    Real-time interface

    Real-time insights

insight

Product Testing & Comms Testing

Product and comms research, using both quantitative and qualitative methodologies, ensures future product collections and extensions are centred on your strategic target consumer’s needs and desires.


Cultural Immersions

Cultural immersions put your team at the heart of your consumer’s world, spending time in the spaces and places they inhabit and seek out, providing first-hand insight into their thought processes, beliefs, and preferences, highlighting how to better connect with them.

Psychographic Profiling & Segmentation

Psychographic profiling provides a unique overview of a consumer's attitudes, habits, and interests that can be divided into subgroups – or segments – for further analysis and targeting.

Smartphone Ethnography

Ethnography is one form of research that observes consumers in their daily lives to demonstrate how they prioritise their time, and how they think and engage with brands and the world around them. Smartphone Ethnography enables respondents to record, capture and share snippets throughout their daily lives via their smartphones, providing rich real-time insight.

Quantitative Research

Quantitative Research aka “quant”, describes the gathering and analysis of numerical data. This provides objective results and insights relating to a broader pool of respondents and can be used to extrapolate conclusions about border consumer segments.

Qualitative Research

Qualitative Research aka “qual” looks at smaller respondent figures and more nuanced, richer interview techniques such as in-depth interviews, ethnographic studies, and focus groups +++. This provides more detailed, emotionally rich results. When combined with quantitative research, qual can be utilised to deepen and contextualise the numerical data.

Panels, Workshops & Focus Groups

NERDS works across several quant and qual methodologies, including building bespoke brand panels, curating honest and riveting focus groups and hosting thought-provoking and inspiring client and consumer workshops.

Client
Testimonials

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Paul Spencer
UKIB CEO at Puma
"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."
Dan MoneyPenny
Global Head Of Sales at Pentland
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Nadia Kokni
CMO at JD Sports
"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through ​Nerds, ​we broadened our view of youth and developed​ impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise ​were a real enrichment in our work, and it was a pleasure to work with you. Thank you."
Marlen Ring
Western Europe Marketing Director at Coca-Cola

Frequently Asked
Questions

What is a Consumer Insights Agency?
An audience insights agency is a specialist agency that delivers consumer-focused research projects and insights.
What is the difference between Data and Insights?
Insight is a strategic layer gained by analysing data to understand and decode certain audience behaviour or phenomena.
Do you only focus on Youth Audiences?
No, our audience specialism spans 16-35 year-olds.
Do you do Mixed Methodology Research Studies?
Yes, Nerds deliver a hybrid approach incorporating both quant and qual techniques.
Do you work Globally?
Yes, NERDS have the capabilities and vast experience working on global audience insights projects.
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