Brand

STRATEGY
Agency

INSIGHT. STRATEGY. CREATIVE

We’re a diverse and specialist creative strategy agency that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.

OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM

20K

GEN-Z DATA LAKE

55K

HOURS OF CONSUMER
OPINIONS

200

HYPER LOCAL
CULTURAL AUTHORITIES

Our
Approach

CULTURAL CENTRICITY +
BRAND RESONANCE

Youth
Experts

Industry-leading youth
consumer and street
culture specialists

Cultural
Intelligence

A global network
Of 200 hyper-local
Cultural authorities

Propietry
Big Data

A live data lake of
20,000 Gen-Z street
culture consumers

NERDS is an innovative brand strategy agency that places culture and brand authenticity at the core of everything we do. We craft unique, consumer-focused strategies that secure a distinctive space for your brand within culture, generating substantial commercial value.

Today's consumers seek more than just mainstream cultural narratives. They align with niche cultural identities that reflect their unique beliefs and brand preferences. We, at NERDS, construct brand strategies that elevate your brand's place within the aspiration economy, transforming your brand into an emblem of identity for your target consumer.

As a leading brand strategy agency, we infuse your brand with cultural cachet, crafting innovative brand narratives that positively shape brand perception and desire within the communities you seek to align with.

Our brand-building process incorporates various creative expressions, enabling your brand to be appropriated across a wide range of audience identity groups.

Through our services, we help brands navigate the rapidly evolving consumer-driven landscape, pinpointing opportunities to establish meaningful connections with influential consumer communities. Cultural relevance and brand resonance are the pivotal focus of our strategic work. To stand out in a crowded market, brands must carve out a compelling brand proposition, transcending competitive price points, product functionality, and emotional benefits.

We transform brands into cultural icons. Why? Because brands with iconic cultural status within the aspiration economy can charge up to 40% more for the same product.

Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.

Cultural
Experts

The leading Brand
Strategy Agency

Cultural
Intelligence

A global network of
cultural insiders,
research and
strategic consultants

Big Data
Platform

A global database
of 20,000
hard-to-reach and
diverse consumers

Consumers prioritise spending on brands that convey a strong cultural ideology through powerful creativity. Our work speaks directly to the identity aspirations of your target consumer, allowing them to express their individuality and align their identity with your brand.

NERDS Collective assists your brand in achieving market leadership through consumer-centric, culturally-embedded brand strategies.

What sets NERDS apart as the leading brand strategy agency is our ability to design strategic frameworks that facilitate purposeful, brand-rooted creative campaigns to deliver long-term brand sustainability and cultural currency.

As a trusted brand strategy agency, we provide future-focused creative direction garnered from hard-to-reach and influential audiences, translated into credible and compelling brand platforms. Our strategic

work is co-authored with the communities that shape the culture your brand aims to align with.

Our strategic and creative teams are specially curated from our expert network according to your brand's unique challenges. We don't pitch. Instead, we collaborate with like-minded companies that share our passion for creative change and positive social impact.

We've built brand platforms and campaigns for industry giants like Nike, adidas, Budweiser, The North Face, Chivas Regal, and Levi’s. Our work focuses on creating influential brand identities that help brands stand out from their competitors by instilling cultural equity within their target audiences.

At NERDS, we firmly believe brands have the resources to create a positive impact at the frontline of creative culture. We aim to help brands cultivate and deliver on our mission and build a purposeful connection with culture.

OUR
Methodology

NERDS methodology transforms our research data into culture-first brand strategy frameworks that deliver consumer-centricity
and high commercial value.

Diagnose

The challenge

Test

Hypothesis

Prescribe

Strategic Recommendations

Apply

Creative Solutions

POWERED BY

THE CONSUMER INSIGHT &
RESEARCH PLATFORM

NERDS is a dynamic brand strategy agency headquartered in London with a global footprint. We meld industry-leading insights with forward-thinking brand ideation.

insight

WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CULTURAL EXPERTISE TO PROVIDE GLOBAL AUDIENCE INSIGHT WITH A CULTURAL PERSPECTIVE.

CULTURAL INTELLIGENCE

A global network of 200 hyper-local cultural authorities

Real time cultural intel

Trend forecasting

Surfacing consumer-centric cultural relevance

CONSUMER PANEL

20,000+ international community

16-25 year olds

Street Culture Inspired Consumers

Middle to lower socio-economic status

They prioritise spending on branded goods

Driving mass trends

Fuelling the street culture phenomenon that’s dominating global youth culture

RESEARCH TOOL

A unique tech-platform for consumer research and consultation

Housed on our own dynamic app

Consumer profiling and segmentation

Real-time interface

Real-time insights

Client
Testimonials

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."

Paul Spencer

UKIB CEO at Puma

"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."

Dan MoneyPenny

Global Head Of Sales at Pentland

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."

Nadia Kokni

CMO at JD Sports

"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through Nerds, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you."

Marlen Ring

Western Europe Marketing Director at Coca-Cola

Frequently Asked
Questions

What Does A Brand Strategy Agency Do?

A brand strategy agency guides businesses in defining their brand identity, values, positioning, and messaging. The agency creates a comprehensive plan that aligns business goals with consumer needs, differentiates the brand from competitors, and builds a strong connection with the target audience.

What is Brand Strategy?

Brand strategy is crucial because it provides clarity and direction for all branding and marketing efforts. It ensures that all elements of a brand, from its logo and tagline to its messaging and customer experience, are consistent and aligned with the brand's purpose and values. A well-executed brand strategy can help a company differentiate itself from competitors, resonate with its target audience, and drive business growth.

Why is Brand Strategy Important?

No, NERDS help brands understand a brand's target consumers from various sectors, markets and demographics.

How Can a Brand Strategy Agency Benefit My Business?

A brand strategy agency brings expertise and an outside perspective to the development of your brand strategy. The agency can conduct market research to understand your audience and competitive landscape, help articulate your brand's unique value proposition, and develop a strategic plan for conveying your brand identity across all touchpoints. This can lead to increased brand recognition, customer loyalty, and business success.

Do You Only Focus on Large Corporations?

No, we work with businesses of all sizes, from start-ups to multinational corporations. Our goal is to help each client develop a powerful brand strategy that resonates with its target audience and supports its business objectives.

Do You Work Globally?

Yes, we operate on a global scale. Our headquarters are located in London, but we work with businesses worldwide through our global network of experienced consultants and industry-leading researchers.

What Industries Do You Serve?

We serve a wide range of industries. Our approach to brand strategy is adaptable to any sector, and our team has experience working with businesses in fields such as retail, technology, healthcare, finance, and more.

How Do You Charge for Your Services?

Our pricing varies depending on the scope and complexity of the project. We would be happy to discuss your specific needs and provide a customised quote.