We’re a specialist consumer research agency made up of diverse minds that helps guide brands into new territories through hyper-nuanced consumer research and cultural insights.
OUR CONSUMER-CENTRIC CULTURAL INTELLIGENCE AND RESEARCH PLATFORM
20K
GEN-Z DATA LAKE
55K
HOURS OF CONSUMER OPINIONS
200
HYPER LOCAL CULTURAL AUTHORITIES
Our Approach - Consumer Research
CULTURE-CENTRIC CONSUMER INSIGHT
Youth Experts
Industry-leading youth consumer and street culture specialists
Cultural Intelligence
A global network Of 200 hyper-local Cultural authorities
Propietry Big Data
A live data lake of 20,000 Gen-Z street culture consumers
NERDS provides industry-leading consumer intelligence by surfacing insights that deliver accurate cultural understanding that enables brands to stay one step ahead of the ever-changing consumer landscape.
Cultural resonance is critical for building influential audience engagement, utilising opaque but powerful social bondings that drive brand perceptions and value. Cultural currency is the surest way to create consumer loyalty and brand sustainability.
As the industry-leading consumer research agency, we provide highly nuanced cultural intelligence which helps unpack your audience ecosystem, surfacing ways to get your brand consumer centricity through deep cultural understanding. We provide the source material to improve your brand cachet, elevate your place within the aspiration economy, and secure long-term brand sustainability.
Our work is collected from hard-to-reach consumer groups most companies struggle to understand and build emotional connections with.
NERDs research is gathered through our in-house research portal, Frontline and translated into actionable insights and distinct cultural connections.
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.
We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.
We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.
We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.
Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.
Consumer Experts
The leading audience research agency
Cultural Intelligence
A global network Of 200 Cultural authorities
Big Data Platform
A live data lake of hard-to-reach and diverse consumers
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.
We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.
We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.
We are the preferred consumer research agency due to our
Our four-step methodology transforms our research findings into easy-to-understand and actionable strategic insight and connections principles that deliver powerful cultural relevance and high commercial value.
Diagnose
The challenge
Test
Hypothesis
Prescribe
Strategic Recommendations
Apply
Creative Solutions
POWERED BY FRONTLINE
our cultural and consumer centric intelligence platform
Our research focuses on your consumer blind spot. NERDS' in-house research portal, FRONTLINE, provides brands with insight into hard-to-reach audiences that drive global culture and mass consumer trends.
Insight
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CONSUMER SPECIALISM TO SURFACE GLOBAL CONSUMER INSIGHT WITH A SUB-CULTURAL LENS.
CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance
CONSUMER PANEL
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture
RESEARCH TOOL
A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation
Real-time interface
Real-time insights
insight
Product Testing & Comms Testing
Product and comms testing, spanning both quantitative and qualitative methods, guarantees your products are rooted in your target consumers' needs and desires.
Cultural Immersions
Cultural immersions put your brand leaders at the centre of your consumer landscape, spending time in their world, offering candid, all-access insight into their mindsets, preferences, belief systems and brand needs, highlighting how to create a more engaging point of connection.
Psychographic Profiling & Segmentation
Psychographic profiling provides detailed consumer traits as well as attitudes, habits, and interests that can be divided into sub-segments – for deeper analysis and more focused targeting.
Smartphone Ethnography
Ethnography is a research methodology that observes respondents in their everyday lives to demonstrate how they spend their time and how they interact with brands and their environment. Smartphone Ethnography lets respondents capture and broadcast snippets throughout their daily lives, documenting their interactions within their environment, providing direct and real-time insight.
Quantitative Research
Quantitative Research, otherwise known as “quant”, refers to the process of gathering numerical data and analysis. This provides clients with objective findings relating to a much more diverse and robust respondent sample and can be used to extend conclusions about wider audience segments.
Qualitative Research
Qualitative Research, otherwise known as“qual”, focuses on smaller respondent numbers and deeper, richer interview formats such as in-depth interviews, ethnographic studies, and focus groups etc. This methodology surfaces detailed and emotionally rich results. When coupled with quant research, qual can expand on and contextualise numerical data.
Panels, Workshops & Focus Groups
NERDS works across a spectrum of quant and qual methodologies, including building bespoke brand panels, curating candid focus groups and hosting compelling and thought-provoking consumer/client sessions.
Client Testimonials
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Paul Spencer
UKIB CEO at Puma
"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."
Dan MoneyPenny
Global Head Of Sales at Pentland
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Nadia Kokni
CMO at JD Sports
"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through Nerds, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you."
Marlen Ring
Western Europe Marketing Director at Coca-Cola
Frequently Asked Questions
What is a Consumer Insights Agency?
A consumer insights agency is a specialist agency that delivers audience-focused research studies and strategic insights.
What is the difference between Data and Insights?
Insight is a strategic narrative surrounding the data collected to understand, unpick and explain consumer audience behaviour.
Do you only focus on Youth Audiences?
Nerds’ consumer specialism spans 16-35 year-olds from across the globe. Our approach can be applied to all demographics.
Do you do Mixed Methodology Research Studies?
At NERDS, we deliver a mixed mythology approach incorporating both quantitative and qualitative disciplines.
Do you work Globally?
NERDS is a global consumer insights agency that has been delivering global projects for the last ten years.
