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Creative 
Strategy
Agency 

INSIGHT. STRATEGY. CREATIVE
We’re a diverse and specialist creative strategy agency in London, UK that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.
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OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM
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20K
GEN-Z DATA LAKE
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55K
HOURS OF CONSUMER
OPINIONS
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200
HYPER LOCAL
CULTURAL AUTHORITIES
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Our 
Approach

CULTURAL CENTRICITY + CREATIVE RESONANCE
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Youth
Experts
Industry-leading youth
consumer and street
culture specialists
Cultural
Intelligence
A global network
Of 200 hyper-local
Cultural authorities
Propietry
Big Data
A live data lake of
20,000 Gen-Z street
culture consumers
NERDS is a culture-first creative strategy agency combining cultural intelligence and authentic creative direction to build brands authentically. We focus on providing creative, consumer-centric propositions that deliver a unique, differentiated place within culture whilst generating high commercial value.

Consumers no longer identify with mainstream cultural expression. Instead, they prefer to align with tightly nuanced bubbles of self-projection. Consumers seek more niche cultural identities and search for like-minded brands that reflect their ideologies and creative positioning.

NERDS build creative strategies that elevate your brand's position within the aspiration economy, enabling your brand to become an identity symbol for your target consumer.

As the go-to creative strategy agency, we charge your brand with cultural cachet by building innovative, creative platforms that drive positive brand perception and desire within the communities you aim to align with.

During our brand-building process, we centre the brand in multiple forms of creative expression, enabling subcultural appropriation across a spectrum of audience identity groups.

Through our creative strategy agency services, we help brands find their way through the rapidly evolving consumer-driven landscape, identifying opportunities to forge purposeful connections with influential consumer communities. Cultural relevance and creative resonance are the key focus of our strategic work. Brands cannot survive on competitive price points, product functionality and emotional benefits alone. Brands must step outside their category and carve out a creative selling proposition to stand out in crowded markets.

As an industry-leading creative strategy agency, we transform brands into cultural icons. Why?
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.
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Cultural
Experts
The leading Creative
Strategy Agency
Cultural
Intelligence
A global network
of cultural insiders,
research and
strategic consultants
Big Data
Platform
A global data
pool of 20,000
hard-to-reach and
diverse consumers
Because brands with iconic cultural status within the aspiration economy can charge up to 40% more for the same product.

Consumers prioritise spending on brands with a strong cultural ideology communicated through impactful creativity. Our work speaks directly to the identity desires of your strategic target consumer, allowing them to individuate and patch their identity.

Our creative strategies transform brands into identity badges that signal an aspirational lifestyle that ties back to the brand's DNA.

NERDS Collective will assist your brand in becoming a market leader through consumer-centric, culturally-embedded creative strategies.

What makes NERDS the most innovative creative strategy agency is our skillset at designing strategic frameworks that facilitate purposeful brand-rooted creative campaigns to deliver long-term brand sustainability and cultural currency.

As the number one creative strategy agency in London, UK we deliver future-facing creative direction garnered through hard-to-reach and influential audiences,
translated into credible and compelling creative platforms. Our strategic work is co-authored with the communities shaping the culture your brand aims to assimilate with.

Each creative and strategic team is curated from our specialist network according to the nature of your brand challenge. We never pitch. Instead, we collaborate with like-minded companies that share our desire for creative change and positive social impact.

As the go-to creative strategy agency, we have built creative platforms and campaigns for Nike, adidas, Budweiser, The North Face, Chivas Regal and Levi’s. Our work has been focused on building influential creative identities that help separate brands from their competitors by installing cultural equity with their target audiences.

Government spending on underprivileged inner-city communities has drastically reduced over the last decade. At NERDS, we firmly believe brands have the resource to create a positive impact at the frontline of creative culture. We aim to help brands cultivate and deliver on our mission and build a purposeful connection with culture.
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OUR 
Methodology

The NERDS methodology converts our research data into culture-first creative strategy connection frameworks that deliver consumer-centricity and high commercial value.
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Diagnose

The challenge
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Test

Hypothesis
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Prescribe

Strategic Recommendations
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Apply

Creative Solutions
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POWERED BY 
FRONTLINE

THE CONSUMER INSIGHT & RESEARCH PLATFORM
NERDS is a dynamic creative strategy agency based in London but operating globally. We blend industry-leading insights with cutting-edge creative ideation.



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Our 
Work

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WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CULTURAL EXPERTISE TO DELIVER GLOBAL AUDIENCE INSIGHT THROUGH A CULTURAL LENS.
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CULTURAL INTELLIGENCE
    A global network of 200 hyper-local cultural authorities

    Real time cultural intel

    Trend forecasting

    Surfacing consumer-centric cultural relevance
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CONSUMER PANEL
    20,000+ international community

    16-25 year olds

    Street Culture Inspired Consumers

    Middle to lower socio-economic status

    They prioritise spending on branded goods

    Driving mass trends

    Fuelling the street culture phenomenon that’s dominating global youth culture
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RESEARCH TOOL
    A unique tech-platform for consumer research and consultation

    Housed on our own dynamic app

    Consumer profiling and segmentation

    Real-time interface

    Real-time insights
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Frequently Asked 
Questions

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What Does A Creative Strategy Agency Do?

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A creative strategy agency is a company that specialises in developing creative concepts and ideas for clients, typically for advertising and marketing purposes. In addition, these agencies offer a range of services centred around brand strategy. The goal of a creative agency is to help its clients build strong, differentiated brands and effectively communicate with their target audience to achieve their business objectives. They work with various clients, from large corporations to small businesses, and may serve multiple industries. A creative strategy agency typically has a team of professionals with expertise in multiple areas, such as copywriting, art direction, and graphic design, who work together to deliver cohesive, impactful campaigns.
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What is creative strategy?

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A creative strategy is a plan or approach outlining how to effectively communicate a brand or product to appeal to target audiences and achieve specific business objectives. It considers the brand's unique attributes, target audience, and competitive environment to develop a concept and message that will resonate and differentiate. Creative strategies are essential in advertising, branding, and marketing and can be applied to various mediums such as TV, digital, print, and out-of-home advertising.
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Do you only focus on Youth Audiences?

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No, NERDS help brands understand a brand's target consumers from various sectors, markets and demographics.
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Do you work Globally?

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Our studio is located in London but we work internationally via a global network of experienced insight consultants and industry-leading researchers.
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