CULTURAL
INSIGHTS
Agency

INSIGHT. STRATEGY. CREATIVE

We’re a diverse and specialist cultural research agency in London. UK made up of diverse minds that help brands explore new territories through hyper-nuanced research and cultural insights.

OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM

20K

GEN-Z DATA LAKE

55K

HOURS OF CONSUMER
OPINIONS

200

HYPER LOCAL
CULTURAL AUTHORITIES

Our
Approach

CULTURAL-CENTRICITY

Youth
Experts

Industry-leading youth
consumer and street
culture specialists

Cultural
Intelligence

A global network
Of 200 hyper-local
Cultural authorities

Propietry
Big Data

A live data lake of
20,000 Gen-Z street
culture consumers

NERDS provides observational, innovative and multi-disciplinary consumer intelligence by surfacing cultural insights that deliver brand-shaping cultural understanding that enables our clients to stay one step ahead of the fast-moving cultural landscape. Our industry-leading techniques enable us to dive deep into your target consumers' lives to decode their passions, journeys and buying process.

The cultural relevance of your brand is critical for building aspirational engagement. This can be delivered by leveraging the complexities and intricacies of the social and cultural bonds that drive human behaviour, brand equity and consumer perceptions. Cultural capital is the most efficient way of creating brand sustainability and consumer loyalty. So forget traditional loyalty programmes and focus on driving cultural relevance.

As the go-to cultural insights agency, we deliver culture-first intel which helps unpack your consumer community's needs, wants and demands, identifying ways to get your brand cultural-centricity via deep and robust cultural mapping. We provide the raw materials to improve your cultural cachet, heighten your position within the aspiration economy, and secure long-term traction and commercial success.

NERDS’ research is gathered through difficult-to-reach audience groups most brands struggle to identify, understand and create compelling cultural connections with.

Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.

Cultural
Experts

The leading audience
research agency

Cultural
Intelligence

A global network
Of 200 Cultural
authorities

Big Data
Platform

A global data pool
of 20,000 diverse
and hard-to-reach
Gen Z consumers

NERDS’ work is collected through our proprietary data platform, Frontline and our findings are converted into actionable strategic insights and distinct cultural connections. Our findings are assembled with cultural insiders at the heart of the communities your brand aims to assimilate with.

We understand consumers prioritise their spending on brands that mirror their cultural ideology and lifestyle touch points. So, we help our clients harness the power of diverse and rich audiences and surface cultural insights to craft unique and compelling brand propositions. This starts with a nuanced and robust consumer-culture understanding, this starts with NERDS Collective.

We are the foremost cultural

insights agency due to our contemporary, hybrid methodologies and research projects for the world’s leading consumer brands. We are the trusted partners of JBL, Lacoste, Adidas, Nike, Levi’s, Starling Bank, The North Face and Budweiser. Our role is to help our partners centre themselves at the innermost position of their target consumer world.

Over a decade of getting Nerdy with culture-driven research and insight has installed our reputation as an industry disrupter and leading cultural insights agency. We guarantee unprecedented access and understanding of your consumer mindsets, beliefs, behaviours, cultural practices, buying preferences, trends and cultural ideologies.

OUR
Methodology

Our four-step methodology converts our research findings into easily-digestible and actionable cultural insight and connections frameworks that deliver powerful cultural relevance and high ROI.

Diagnose

The challenge

Test

Hypothesis

Prescribe

Strategic Recommendations

Apply

Creative Solutions

POWERED BY
FRONTLINE

OUR CULTURAL INSIGHTS AND CONSUMER RESEARCH PLATFORM

We specialise in your consumer blind spot. NERDS' proprietary research portal, FRONTLINE, provides brands with cultural insight from difficult-to-reach audiences that drive global culture and mass consumer trends.

Insight

WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CULTURAL EXPERTISE TO DELIVER GLOBAL AUDIENCE INSIGHT THROUGH A CULTURAL LENS.

CULTURAL INTELLIGENCE

A global network of 200 hyper-local cultural authorities

Real time cultural intel

Trend forecasting

Surfacing consumer-centric cultural relevance

CONSUMER PANEL

20,000+ international community

16-25 year olds

Street Culture Inspired Consumers

Middle to lower socio-economic status

They prioritise spending on branded goods

Driving mass trends

Fuelling the street culture phenomenon that’s dominating global youth culture

RESEARCH TOOL

A unique tech-platform for consumer research and consultation

Housed on our own dynamic app

Consumer profiling and segmentation

Real-time interface

Real-time insights

insight

Product Testing & Comms Testing

Comms and product testing, covering quantitative and qualitative techniques, guarantees your product developments are rooted in your target consumers' wants, needs and desires.

Cultural Immersions

Cultural immersions position your brand teams at the heart of your consumers’ cultural landscape, spending time in their world, offering real-time, candid insight into their ideologies, preferences, belief systems and product needs, highlighting how to create a more engaging connection strategy.

Psychographic Profiling & Segmentation

Psychographic profiling provides a psychological understanding of detailed consumer traits, attitudes, habits, and interests that can be split into sub-segments for further analysis and more nuanced targeting.

Smartphone Ethnography

Ethnography is a research technique that observes respondents in their everyday lives to reveal how they spend their time and how they interact with brand products and the world around them. Smartphone Ethnography lets respondents capture and broadcast moments throughout their day, documenting their interactions within their cultural environment, and providing candid and real-time insight.

Quantitative Research

Quantitative research otherwise known as ‘quant’ deals with big data; numbers, logic, and an objective stance. Quantitative research focuses on numeric and unchanging data and comprehensive, convergent reasoning rather than divergent reasoning.

Qualitative Research

Qualitative research, otherwise known as ‘qual’ is a process of naturalistic and observational inquiry that seeks an in-depth understanding of social and cultural phenomena within the respondents natural setting. It focuses on the "why" rather than the "what" of consumer behaviour and relies on the direct experiences of respondents in their everyday lives.

Panels, Workshops & Focus Groups

NERDS works across a spectrum of innovative mixed methodologies, that includes building brand-built panels, hosting candid focus groups and facilitating compelling and thought-provoking consumer/client workshops.

Frequently Asked
Questions

What is a Cultural Insights Agency?

A cultural insights agency helps brands to futureproof their marketing strategy and unlock growth through cultural insights.

What Are Cultural Insights

Cultural insights involve the process of analysing research with the specific aim of understanding cultural shifts and behaviours. The research methodology involves social data, and fieldwork to build a comprehensive picture of a given cultural landscape.

Do you only focus on Youth Audiences?

NERDS’ cultural specialism spans global 16-35. Our approach can be applied to all consumer demographics.

Do you do Mixed Methodology Research Studies?

At NERDS, we deliver a mixed mythology cultural research approach incorporating both quantitative and qualitative techniques.

Do you work Globally?

NERDS is a global cultural insights agency that has been delivering global projects for the last decade.

CULTURAL INSIGHTSAgency

Our Approach

OUR Methodology