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Frontline

A DYNAMIC CONSUMER-CENTRIC CULTURAL INTELLIGENCE PLATFORM
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CULTURAL INTELLIGENCE
  • A global network of 200 hyper-local cultural authorities
  • Real time cultural intel
  • Trend forecasting
  • Surfacing consumer-centric cultural relevance
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CONSUMER PANEL
  • 20,000+ international community
  • 16-25 year olds
  • Street Culture Inspired Consumers
  • Middle to lower socio-economic status
  • They prioritise spending on branded goods
  • Driving mass trends
  • Fuelling the street culture phenomenon that’s dominating global youth culture
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RESEARCH TOOL
  • A unique tech-platform for consumer research and consultation
  • Housed on our own dynamic app
  • Consumer profiling and segmentation
  • Real-time interface
  • Real-time insights
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Frontline
WORKSHOP

GET CLOSER TO The street-culture gen-z CONSUMER
FRONTLINE: NERDS’ proprietary research platform and insight portal for understanding the Global, street-culture-inspired, high street youth ​consumer; 55% Of Gen-Z, that's 1.2B people worldwide. They're highly diverse, with middle to lower-socioeconomic status seekers.

Theirs is a landscape where clean-cut aspirations rule, sportswear dominates, and conspicuous consumption and rap music are everything. They strive for financial freedom and social mobility and are fuelling the street cultural phenomenon that’s dominating the globe.​ Over 25,000 have participated to date, providing more than 7500 hours of consumer opinions.​

Get closer to the most misrepresented, misunderstood and yet most influential youth consumer segment.

WORKSHOP AGENDA: 45 Minutes, latest Frontline report presentation & realtime consultation, against some of your current youth consumer challenges
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Frequently Asked
Questions

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What is Frontline?
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Frontline is NERDS’ proprietary consumer panel that houses thousands of global Gen-Z members. It also includes a worldwide network of trend-spotting cultural authorities. Everything is housed within a tech platform that has a research tool component.
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What is consumer centricity?
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Customer centricity demands that the customer is the focal point of all decisions related to delivering a brand's products, services and experiences.
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What is the street-culture youth consumer?
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The street-culture youth consumer refers to a Gen-Z cohort that identifies with and is influenced by street culture.
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: Joel Claude
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