INSIGHT. STRATEGY. CREATIVE
We’re a diverse and specialist Gen Z research agency in London, UK that uses hyper-nuanced cultural insight and analysis to position brands at the centre of Gen Z culture while empowering its grassroots communities.
OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM
GEN-Z DATA LAKE
HOURS OF CONSUMER
OPINIONS
HYPER LOCAL
CULTURAL AUTHORITIES
CULTURALLY NUANCED INSIGHT
We deliver industry-leading Gen Z research and insight through the combination of cultural intelligence, big data and cultural synthesis. Cultural relevance is critical for brand success and sustainability. So, we specialise in surfacing cultural insights that will garner cultural equity, increase your position within the aspiration economy and future-proof your brand. Our research is gathered from diverse, hard-to-reach, inner-city Gen-Z audiences that are responsible for shaping global youth culture and mass trends.
All findings are gathered via our proprietary research platform Frontline and converted into actionable insight and culturally nuanced strategy. All our work is co-authored with the communities at the forefront of culture.
Increasingly, Gen Z audiences buy into brands that reflect their cultural ideology and lifestyle associations. To harness the power of culture and build compelling connections strategies, brands must get closer to their audience; this starts with consumer research.
NERDS is the go-to Gen Z research agency in London, UK due to our cutting-edge mixed methodology research projects for the world’s leading youth culture brands. We have helped brands like Nike, adidas, Havana Club, and Levi’s get to the heart of their audience's wants and needs.
Over ten years of work within the industry, we have established our position as a leading youth research and insight agency, unpacking Gen Z motivations, mindsets, ideologies and associated sub-cultures.
OUR FOUR-STEP METHODOLOGY TURNS OUR RESEARCH FINDINGS INTO ACTIONABLE INSIGHT AND CULTURALLY NUANCED STRATEGY THAT CREATES STRONG CULTURAL RELEVANCE AND HIGH COMMERCIAL VALUE.
Our Gen Z research focuses on brands’ blindspot: the street-culture youth representing 1.1B people across the globe and 55% of Gen Z. Our proprietary research platform FRONTLINE helps brands gain insight into the inner city, youth behaviours that shape global youth culture and mass trends.
WE UTILISE OUR IN HOUSE PROPRIETARY RESEARCH PLATFORM AND AUDIENCE SPECIALISM TO DELIVER GLOBAL CONSUMER INSIGHT WITH A SUB-CULTURAL LENS.
A global network of 200 hyper-local cultural authorities
Real time cultural intel
Trend forecasting
Surfacing consumer-centric cultural relevance
20,000+ international community
16-25 year olds
Street Culture Inspired Consumers
Middle to lower socio-economic status
They prioritise spending on branded goods
Driving mass trends
Fuelling the street culture phenomenon that’s dominating global youth culture
A unique tech-platform for consumer research and consultation
Housed on our own dynamic app
Consumer profiling and segmentation
Real-time interface
Real-time insights
Product and comms testing, both quantitative and qualitative, ensures future launches are rooted in the consumer and their wants and needs.
Cultural immersions position your brand teams at the heart of your consumers’ cultural landscape, spending time in their world, offering real-time, candid insight into their ideologies, preferences, belief systems and product needs, highlighting how to create a more engaging connection strategy.
Psychographic profiling provides a unique portrait of a person/group's attitudes, habits, and interests that can be divided into subgroups – or segments – for analysis.
