NERDS is a culture-first Gen Z strategy agency that combines cultural intelligence, big data and Gen Z expertise. We focus on providing a consumer-centric brand strategy that delivers a unique and differentiated place within culture and a high commercial return.
Gen Z no longer identifies with mainstream culture or pop expressions of identity. They prefer to identify with tighter, more nuanced spheres of self-projection. Whilst seeking more niche cultural identities, they also search for kindred spirits that share their sense of self. As a specialist Gen Z strategy agency, NERDS design cultural strategies that elevate your brand within the aspirational economy, enabling your brand to become an identity symbol to patch the personal brand image of Gen Z consumers. Our brand strategies charge the brand with cultural meaning, increasing perception and desire within Gen Z communities and fueling adoption. During our brand-building process, we root the brand in multiple forms of cultural expression, enabling subcultural appropriation across a spectrum of Gen Z identity groups.
