Gen Z

We are a diverse and specialist Gen Z strategy agency in London, UK that uses nuanced insight and cultural strategy to build culturally relevant brands that drive positive impact within the communities they serve.


our cultural and consumer
centric intelligence platform
Frontline is our in-house research platform that gets brands closer to hard-to-reach, Gen Z urbanites. Globally there are 1.2B innercity Gen Z consumers, representing 55% of the total Gen Z population. This is the largest and most influential youth segment, responsible for shaping global trends and driving youth culture. Get to know this critical audience. Book your free Gen Z workshop now!



Industry-leading, GenZ
consumer and street
culture specialist 
youth marketing agency
A global network
Of 200 hyper-local
Cultural authorities
Big Data
A live data lake of
20,000 Gen-Z street
culture consumers
Gen Z
The leading Gen Z
culture strategy agency
A global network of
200 local market
cultural insiders.
A live data lake of
20,000 Gen-Z street
culture consumers

gen z
strategy agency

We are a diverse and specialist Gen Z strategy agency that uses hyper-nuanced culture-first strategies to position brands at the centre of youth culture whilst supporting its grassroots communities.
NERDS is a culture-first Gen Z strategy agency that combines cultural intelligence, big data and Gen Z expertise. We focus on providing a consumer-centric brand strategy that delivers a unique and differentiated place within culture and a high commercial return.

Gen Z no longer identifies with mainstream culture or pop expressions of identity. They prefer to identify with tighter, more nuanced spheres of self-projection. Whilst seeking more niche cultural identities, they also search for kindred spirits that share their sense of self. As a specialist Gen Z strategy agency, NERDS design cultural strategies that elevate your brand within the aspirational economy, enabling your brand to become an identity symbol to patch the personal brand image of Gen Z consumers. Our brand strategies charge the brand with cultural meaning, increasing perception and desire within Gen Z communities and fueling adoption. During our brand-building process, we root the brand in multiple forms of cultural expression, enabling subcultural appropriation across a spectrum of Gen Z identity groups.
Through our strategic research, we see further fragmentation of style tribes and cultural communities, made possible through web 2.5 platforms such as Discord and Twitch. These platforms are accelerating opportunities for experimentation of style, identity and self-exploration. As well as providing a home for specialist fringe groups. Our strategic development is always focused on decoding Gen Z's cultural landscape, searching for opportunities for brands to play a purposeful and meaningful role in their world.

We help brands find their way through the rapidly evolving youth-driven macrocosm, identifying opportunities to forge purposeful connections with influential Gen Z communities. Cultural relevance is everything and is a key objective at the heart of our strategic work. Brands cannot survive purely promoting competitive price points, product functions and emotional attributes. We create culture-first brands that have the credibility to step outside of their category. As an industry-leading Gen Z strategy agency, we transform brands into cultural icons. Brands with cultural iconic status within the aspiration economy can charge up to 40% more for the same product.
Gen Z consumers prioritise the brands we build with a strong cultural ideology because of their cultural influence. They can speak directly to the identity desires of Gen Z, allowing them to individuate. Our strategies transform brands into identity badges that signal an aspirational lifestyle that ties back to the brand DNA.

NERDS Collective will assist your brand in becoming an industry leader through consumer-centric, culture embedded strategies that are superior to a traditional psychographic approach. We will develop a strategic road map incorporating community development, utilising the human desire to like minds and commune, a critical component of Gen Z psychology.

What makes NERDS the most innovative Gen Z strategy agency is our skillset at designing strategic frameworks that facilitate purposeful brand-rooted cultural communities that provide brand sustainability and cultural currency.

As the number one Gen Z strategy agency, we deposit future-facing strategies garnered through hard-to-reach and influential youth audiences, translated into credible and compelling strategic platforms. Our strategic development is co-authored with the youth communities steering the culture.

Each strategic team is curated from our youth specialist network according to the nature of your challenge.
As the go-to Gen Z strategy agency, we have crafted consumer-centric connections strategies for Nike, adidas, Budweiser, The North Face, Chivas Regal and Levi’s, building persuasive cultural identities that help separate brands from their competitors and creating cultural relevance with youth audiences.

We never pitch. Instead, we collaborate with like-minded companies that share our desire for change and positive impact.

Government spending on underprivileged youth communities has drastically reduced over the last decade. At NERDS, we strongly believe brands have the resource to create a positive impact at the frontline of youth culture. We aim to help brands cultivate and deliver on our mission and build a purposeful connection with youth culture focused on unrepresented and under-resourced youth.

Frequently Asked 

What Is a Gen Z Marketing Strategy?

A Gen Z marketing strategy is a plan that best archives a brand's long term youth objectives and creates an ownable and differentiated market position.

What Does a Gen Z Strategy Agency Do?

At NERDS Collective, we build hyper-nuanced culture-first strategic plans that are focused on Gen Z and help brands become culturally iconic market leaders,

Who Are Gen Z?

Generation Z popularly known as Gen Z, is a generational demographic group that was born after Millennials and before Generation Alpha. Their birth years must fall between 1990 and 2010.

Does Your Gen Z Strategy Agency Work outside of Gen Z?

We specialise in youth marketing that spans 11-35, but we do work outside of these demographics.
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: Joel Claude
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