Why do we help brands move from a direct-to-consumer model to a direct-to-community model? Because we’re constantly seeing collectives of Gen Z cultural insiders intensely gathering on web2.5 social platforms like Twitch and Discord to build communities that are centred around a niche, cultural interest. It's these cultural communities that influence mass behaviour.
These online platforms and IRL cultural congregation points help cement specialist group members' values, principles, interests and goals, further crystallising the communities purpose and membership consensus. NERDS can help evolve your brand positioning so you’re accepted into these identity-first niche communities that influence Gen Z consumer segments by driving your cultural equity and perceived social currency.
NERDS will help your brand become a market leader through cultural-centric strategies that move beyond psychographics. We will help your brand explore community creation, leveraging the human need for community, a key driver of Gen Z psychology. What makes NERDS the number one Gen Z marketing agency is our ability to co-create purposeful brand-centric communities that deliver long-term sustainability and cultural relevance.
As the number one Gen Z marketing agency, we guarantee future-forward insights, accessed through hard-to-reach youth audiences, translated into authentic and engaging strategy and creative. Our projects are co-created with the GenZ communities driving the culture.
Each project team is carefully curated from our extensive network according to the category of your challenge.
We have helped brands like Nike, adidas, Puma, The North Face, Converse and Levi’s build compelling cultural identities that help differentiate their brand and create cultural kudos within Gen Z communities. We never pitch. Instead, we collaborate with brands that share our passion for purposefully facilitating and propelling culture whilst supporting the Gen Z communities that fuel it.
Government investment in Gen Z programs and services has been reduced by 70% since 2010. NERDS stand by the idea that brands have the resources and means to create a positive change at the frontline of inner-city youth communities. These cohorts are responsible for generating the cultural currency most brands trade off.
Our mission is to help brands cultivate a purposeful connection with youth culture focused on marginalised, unrepresented and under-resourced youth.