RESEARCH
Agency

INSIGHT. STRATEGY. CREATIVE

We are NERDS, a dedicated research agency composed of diverse research NERDS. Our mission is to navigate brands into uncharted territories via in-depth consumer research and insightful cultural understanding.

OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM

20K

GEN-Z DATA LAKE

55K

HOURS OF CONSUMER
OPINIONS

200

HYPER LOCAL
CULTURAL AUTHORITIES

Our
Approach

UNVEILING CONSUMER INSIGHT THROUGH CULTURE.

Youth
Experts

Industry-leading youth
consumer and street
culture specialists

Cultural
Intelligence

A global network
Of 200 hyper-local
Cultural authorities

Propietry
Big Data

A live data lake of
20,000 Gen-Z street
culture consumers

Our forte is delivering leading-edge cultural intelligence, revealing insight that provides a genuine grasp of cultural trends. This allows brands to remain at the forefront of the continually evolving consumer landscape.

Influential audience engagement is built on the bedrock of cultural resonance, delivered through insight. It employs the subtle yet potent social ties that shape brand perception and value. Investing in cultural currency is the surefire route to foster consumer loyalty and sustain brand longevity.

As a top-tier research agency, we offer refined cultural intelligence. This aids in deciphering your audience ecosystem and suggesting avenues to foster brand centricity with deep-rooted cultural connections. We supply the key ingredients to enhance your brand appeal, elevate your standing within the aspiration economy, and secure long-term brand viability.

Our work delves into hard-to-reach consumer segments, the groups most companies grapple with understanding and connecting with emotionally.

NERDs research is meticulously gathered through our proprietary research portal, Frontline. It is then distilled into actionable insights and unique cultural connections. Our research is a collaborative effort

Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.

Cultural
Experts

Pioneers in
audience research

Cultural
Intelligence

A worldwide
network of 200
cultural mavens

Big Data
Platform

A global database
of 20,000
hard-to-reach and
diverse consumers

with the communities that are the driving forces behind the movements your brand aspires to align with.

We recognize that consumers concentrate their spending on brands that reflect their cultural posture and lifestyle associations.

We aid our clients in harnessing the power of rich, diverse consumer insights and societal comprehension to shape unique and persuasive cultural selling propositions. It all begins with a well-informed, robust consumer understanding. And that journey starts with us.

We are the research agency of choice due to our trailblazing hybrid methodology research projects, servicing the world's most esteemed consumer brands. Our partnerships include global giants such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser, helping them take a central position in their strategic consumer world.

A decade of diving deep into research and insight has built NERDS' reputation as an industry game-changer and leading research agency. We assist brands in unravelling consumer mindsets, behaviours, practices, rituals, trends, and ideologies.

OUR
Methodology

Our four-tier methodology transforms our research findings into straightforward, actionable strategic insights and connection principles. These deliver potent cultural relevance and substantial commercial value.

Diagnose

The challenge

Test

Hypothesis

Prescribe

Strategic Recommendations

Apply

Creative Solutions

POWERED BY

OUR PLATFORM FOR CULTURAL
INTELLIGENCE AND RESEARCH

Our research zeroes in on your consumer blind spots. NERDS' proprietary research portal, FRONTLINE, empowers brands with insights into elusive audiences that are the trendsetters in global culture and mass consumer behaviour.

insight

WE LEVERAGE OUR PROPRIETARY RESEARCH PLATFORM AND CONSUMER EXPERTISE TO UNVEIL GLOBAL CONSUMER INSIGHT THROUGH A SUB-CULTURAL LENS.

CULTURAL INTELLIGENCE

A global network of 200 hyper-local cultural authorities

Real time cultural intel

Trend forecasting

Surfacing consumer-centric cultural relevance

CONSUMER PANEL

20,000+ international community

16-25 year olds

Street Culture Inspired Consumers

Middle to lower socio-economic status

They prioritise spending on branded goods

Driving mass trends

Fuelling the street culture phenomenon that’s dominating global youth culture

RESEARCH TOOL

A unique tech-platform for consumer research and consultation

Housed on our own dynamic app

Consumer profiling and segmentation

Real-time interface

Real-time insights

Client
Testimonials

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."

Paul Spencer

UKIB CEO at Puma

"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."

Dan MoneyPenny

Global Head Of Sales at Pentland

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."

Nadia Kokni

CMO at JD Sports

"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through Nerds, we broadened our view of youth and developed impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise were a real enrichment in our work, and it was a pleasure to work with you. Thank you."

Marlen Ring

Western Europe Marketing Director at Coca-Cola

Frequently Asked
Questions

What is a Research Agency?

A research agency is a professional entity that conducts detailed studies and analyses in various fields, delivering strategic insights and actionable results based on collected data. These agencies may specialise in a range of areas such as consumer behaviour, market trends, cultural shifts, etc., providing clients with a deeper understanding of their audience or market.

What services does a Research Agency provide?

A research agency provides a variety of services based on the clients' needs. These services may include consumer research, market research, competitive analysis, trend analysis, brand perception studies, product testing, and more. Their approach often involves both qualitative and quantitative methodologies.

How can a Research Agency benefit my business?

A research agency can provide invaluable insight into your industry, target audience, competitors, and emerging trends. This detailed understanding allows you to make informed strategic decisions, improve your products or services, identify new opportunities, and better meet the needs and wants of your consumers.

What is the difference between a Market Research Agency and a Research Agency?

While both provide valuable insights, a market research agency typically focuses on understanding the market's dynamics, including competition, customer behaviour, and trends in a specific industry. In contrast, a research agency may offer a broader range of services beyond market-specific analysis, including cultural intelligence, social research, and more.

How does a Research Agency gather data?

Research agencies employ various methods to gather data, including online surveys, face-to-face interviews, focus groups, observational studies, data mining, and more. The choice of method often depends on the nature of the research question and the intended use of the data.

What industries do Research Agencies work with?

Research agencies typically work across a wide variety of industries. From retail and consumer goods to tech, healthcare, entertainment, and more, these agencies are equipped to provide insights that help businesses understand their audience, the market landscape, and emerging trends regardless of the industry.

How does a Research Agency ensure the accuracy of its findings?

Research agencies ensure accuracy by employing rigorous methodologies, using validated instruments for data collection, and following ethical standards for research. They also typically use statistical methods to analyse their data and provide an objective interpretation of the results.

How can I use the data provided by a Research Agency?

The data provided by a research agency can be used in many ways. You can use it to better understand your target audience, identify new market opportunities, improve your products or services, develop marketing strategies, inform business decisions, and more. The key is to translate the insights into actionable strategies for your business.

RESEARCHAgency

OurApproach

OURMethodology