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YOUTH
Strategy
Agency

INSIGHT. STRATEGY. CREATIVE
We are a diverse and specialist youth strategy agency in London, UK that uses cultural insight and nuanced strategy to develop culture-first brands that deliver purposeful impact at the heart of the communities they serve.
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OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM
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20K
GEN-Z DATA LAKE
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55K
HOURS OF CONSUMER
OPINIONS
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200
HYPER LOCAL
CULTURAL AUTHORITIES
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POWERED BY 
FRONTLINE

OUR CULTURAL AND CONSUMER CENTRIC INTELLIGENCE PLATFORM
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Frontline is our proprietary cultural insights platform that helps brands understand hard-to-reach inner city youth audiences. In cities and other urban areas across the globe, there are 1.2B young people, representing 55% of the total Gen Z cohort. This is the largest and most powerful youth segment responsible for driving global youth culture. So, get to know the most important and overlooked youth segment. Book your free Gen Z workshop now!
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Our 
Work

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Our 
Approach

CULTURE-FIRST STRATEGY.
TRIANGLE_OPTIMIZED2Nerds Cirgle
Youth
Experts
The no.1
youth research
agency
Cultural
Intelligence
A global network
Of 200 Cultural
authorities
Big Data
Platform
A global data
set of 20,000
diverse and inner
city youth consumers
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Gen Z 
STRATEGY AGENCY

WE ARE A DIVERSE AND LEADING YOUTH STRATEGY AGENCY THAT USES NUANCED CULTURE-DRIVEN STRATEGIES TO ROOT BRANDS AT THE HEART OF YOUTH MOVEMENTS AND CULTURE WHILST SUPPORTING THE COMMUNITIES AND INDIVIDUALS DRIVING THESE SPACES.
NERDS Collective is a next-gen youth strategy agency in London, UK, that blends cultural insight, big global data and youth expertise. We deliver hyper-nuanced cultural strategy that builds compelling cultural selling propositions, which garner a high ROI.

Young people no longer identify with mass pop-culture identities. Instead, they adopt distinct subcultural identities that help signal their unique position in the world. While seeking more nuanced forms of self-expression, Gen Z also crave like minds. Our strategic research shows an increased fragmentation of youth identity movements and cultural communities, enabled through web 2.5 social platforms such as Discord and Twitch. These platforms are increasing opportunities for niche expressions of self and associated fashion and aesthetics, as well as providing a safe space for these nuanced social groups to converge.

As the leading youth strategy agency, NERDS builds culture-first strategies that lift your brand to the top of the aspiration economy. We charge your brand with cultural cache in a way that allows your products to carry status gravity. Injecting cultural relevance is critical for young people, as they are willing to spend 40% more on products that project their chosen cultural ideology.
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Our cultural strategies provide our clients with cultural resonance, expanding desirability, and increasing consumer demand and cultural equity. Throughout our brand development process, we centre our clients’ brands within a manifold of creative and cultural expressions, allowing for cultural adoption across a series of adjacent youth identity groups.

Our strategic brand work provides a deep dive into the global youth cultural landscape, highlighting opportunities for brands to create positive impacts with the audiences and communities they set out to serve.

We help brands manoeuvre through a rapidly evolving youth macrocosm, surfacing cultural spaces and tensions that need brand investment and resources. Our strategic work is always focused on purpose and positive social impact.
Cultural relevance is our strategic work’s primary focus because that creates long-term brand success. No longer can brands survive by hanging their brand off emotional and functional attributes or competitive pricing. Young people prioritise spending on culturally significant brands that can help patch their status identity.

We build culture-prioritised brands that can move outside their category. As the foremost youth strategy agency, we remodel our clients into cult icons. Brands that harness a cultural iconic status climb to the top aspiration economy and can charge a premium.

Young people want brands that hold an influential cultural positioning and ideology. They spend their money on companies that lean into the identity aspirations of youth, allowing them to be part of a community whilst also enabling them to individuate. Our strategies convert brands into status symbols with cultural cache and signal an aspirational lifestyle that ties back to the master brand positioning.

Our unique methodology guarantees the strategic framework that turns your brand into an industry leader through consumer-centric, culture-first strategies that are superior to a traditional agency approach. We will develop a strategic groundwork centred on community that provides a platform for like-minded to congregate around your brand and products. The human need to associate with like minds is a critical component of the youth psyche.

What makes NERDS a groundbreaking youth strategy agency is our ability to implement strategic frameworks that facilitate brand-orientated cultural communities that deliver strong social impact, brand sustainability and cultural equity.
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As the leading youth strategy agency, we build future-facing strategies co-authored by influential, culture-defining Gen Z creatives, translated into authentic and differentiated strategic platforms.

Each project team is pulled together from our creator network according to the nature of your brand challenge.

As the leading youth strategy agency in London, UK we have built cultural connections strategies for JBL, Havana Club, Puma, Timberland, The North Face, Nike, Levi’s and Chivas Regal, building compelling cultural positionings that drive perceptions of quality, premiumness and loyalty.

We refuse to pitch. Instead, we aim for partnerships with brands that share our vision for cultural change and positive social impact. Government spending on under-resourced communities and areas has significantly dropped in the last ten years. At NERDS Collective we firmly believe brands have the money and means to create a positive impact at the heart of underprivileged youth communities. We invite our clients to join our mission to support unrepresented and under-resourced youth.
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Frequently Asked
Questions

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What Is a Youth Marketing Strategy?

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What Does a Youth Strategy Agency Do?

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What Do You Mean By Youth?

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Does Your Youth Strategy Agency Work Only Focus On Youth?

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: Joel Claude
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