NERDS Collective is a next-gen youth strategy agency that blends cultural insight, big global data and youth expertise. We deliver hyper-nuanced cultural strategy that builds compelling cultural selling propositions, which garner a high ROI.
Young people no longer identify with mass pop-culture identities. Instead, they adopt distinct subcultural identities that help signal their unique position in the world. While seeking more nuanced forms of self-expression, Gen Z also crave like minds. Our strategic research shows an increased fragmentation of youth identity movements and cultural communities, enabled through web 2.5 social platforms such as Discord and Twitch. These platforms are increasing opportunities for niche expressions of self and associated fashion and aesthetics, as well as providing a safe space for these nuanced social groups to converge.
As the leading youth strategy agency, NERDS builds culture-first strategies that lift your brand to the top of the aspiration economy. We charge your brand with cultural cache in a way that allows your products to carry status gravity. Injecting cultural relevance is critical for young people, as they are willing to spend 40% more on products that project their chosen cultural ideology.