INSIGHTS
Agency

INSIGHT. STRATEGY. CREATIVE
We’re a specialist insights agency made up of diverse minds that help brands explore new territories through highly-nuanced cultural insights, to fuel creativity, optimise strategy and enhance experience.
OUR CONSUMER-CENTRIC
CULTURAL INTELLIGENCE AND
RESEARCH PLATFORM
20K
GEN-Z DATA LAKE
55K
HOURS OF CONSUMER
OPINIONS
200
HYPER LOCAL
CULTURAL AUTHORITIES

Our
Approach AS AN
INSIGHT AGENCY

CONSUMER-CENTRICITY
Youth
Experts
Industry-leading youth
consumer and street
culture specialists
Cultural
Intelligence
A global network
Of 200 hyper-local
Cultural authorities
Propietry
Big Data
A live data lake of
20,000 Gen-Z street
culture consumers
NERDS delivers innovative and multi-disciplinary consumer insights. We surface cultural intelligence that delivers brand-shaping consumer understanding to clarify and sharpen thinking in a fast-moving cultural landscape. Our digital-first network of experienced insight consultants, industry-leading researchers, in-house proprietary research tools and creative technology solutions enable us to dive deep into the lives of your target consumer to decode their passions, journeys and decision-making processes.

The cultural equity of your company is critical for building long-term brand loyalty. Cultural relevance can be unlocked by leveraging the intricacies and complexities of the social and cultural bonds that drive consumer behaviour, brand equity and perceptions. Cultural currency built on top of rich insights is the most effective way of building consumer loyalty and brand sustainability.

As the leading insights agency, we deliver culture-first research which helps unpack your consumer’s desires, identifying ways to get your brand consumer-centricity. We provide human-centred, outcome-focused insights to drive consumer resonance, heighten your position within the aspiration economy, and secure sustainable commercial success.

NERDS’ research is gathered through difficult-to-reach audience groups most brands struggle to identify. We uncover rich insights that fuel creativity and develop deep knowledge to enhance go-to-market strategies.
Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.
Cultural
Experts
The leading
Insight Agency
Cultural
Intelligence
A global network
of cultural insiders
and research
consultants
Big Data
Platform
A global data
pool of 20,000
hard-to-reach and
diverse consumers
NERDS’ work is collected through our proprietary data platform, Frontline, and our findings are translated into authentic audience insights that bring brands closer to your consumer. We can deliver fast results, utilising in-house frameworks that deliver robust data and insightful analysis. We pinpoint human truths and turn them into actionable strategic insights that traditional methods often miss.

We understand people prioritise brands that reflect their socio-cultural ideology and lifestyle preferences. So, we help our clients utilise the power of rich and diverse audience insight to build compelling brand propositions and go-to-market strategies. This starts with a robust consumer-culture understanding, behavioural insights, and tactical tracking. This starts with NERDS Collective, the go-to insights agency.
We are the leading insights agency due to our studies, quant/qual methodologies and research projects, trusted by the world’s leading consumer brands; JBL, Lacoste, adidas, Nike, Levi’s, Starling Bank, The North Face and Budweiser. Our role is to help our clients position themselves authentically at the centre of their target consumer world.

The NERDS Collective studio has spent the last ten years delivering cutting-edge culture-driven research and insight, which has created our reputation as an industry disrupter and leading insights agency. We guarantee unique access and an expert understanding of your consumers’ mindsets, beliefs, behaviours, cultural practices, buying preferences, trends and cultural ideologies.

OUR
Methodology AS AN
INSIGHT AGENCY

The NERDS methodology converts our research data into authentic and actionable strategic insight and connections frameworks that deliver consumer-centricity and high commercial value.

Diagnose

The challenge

Test

Hypothesis

Prescribe

Strategic Recommendations

Apply

Creative Solutions

POWERED BY
FRONTLINE

THE CONSUMER INSIGHT & RESEARCH PLATFORM
NERDS is a dynamic insights studio based in London but operating globally. We blend industry-leading insight consultants and culture-focused research frameworks with inhouse and third-party innovative technology solutions.

insight

WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CULTURAL EXPERTISE TO DELIVER GLOBAL AUDIENCE INSIGHT THROUGH A CULTURAL LENS.
CULTURAL INTELLIGENCE
    A global network of 200 hyper-local cultural authorities

    Real time cultural intel

    Trend forecasting

    Surfacing consumer-centric cultural relevance
CONSUMER PANEL
    20,000+ international community

    16-25 year olds

    Street Culture Inspired Consumers

    Middle to lower socio-economic status

    They prioritise spending on branded goods

    Driving mass trends

    Fuelling the street culture phenomenon that’s dominating global youth culture
RESEARCH TOOL
    A unique tech-platform for consumer research and consultation

    Housed on our own dynamic app

    Consumer profiling and segmentation

    Real-time interface

    Real-time insights

RESEARCH
TECHNIQUES

Product Testing & Comms Testing

Testing new and developing products and campaigns to ensure resonance with the target audience. Key insights are used to shape the strategic direction for product or campaign launch.


Cultural Immersions

Bringing the brand closer to the target audience, cultural immersions place brand stakeholders at the heart of the consumer’s life – generating insight into their everyday behaviour, brand preferences, shopping habits and more – helping to develop brand strategy attuned to the consumer’s wants and needs.

Psychographic Profiling & Segmentation

Psychographic profiling generates a consumer profile based on certain traits, behaviours, mindset etc. These profiles can be segmented in order to offer more targeted brand strategy.

Smartphone Ethnography

Smartphone (or mobile) Ethnography replicates ethnographic research methods through observing how a consumer goes about their daily life, captured via their smartphone. This remote method gathers insight into how consumers feel and respond to certain moments in their lives, without needing in-person observation.

Quantitative Research

Quantitative research gathers data which is analysed to generate numerical insights. In consumer insight work it helps to generate objective responses that are reflective of a wider target audience.

Qualitative Research

Qualitative research concerns much smaller respondent numbers, and utilises various methods to gather in-depth, more subjective, insight.

Panels, Workshops & Focus Groups

Three examples of qualitative investigation, panels, workshops and focus groups allow for collaborative discussion and insight generation.

Client
Testimonials

"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Paul Spencer
UKIB CEO at Puma
"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."
Dan MoneyPenny
Global Head Of Sales at Pentland
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
Nadia Kokni
CMO at JD Sports
"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through ​Nerds, ​we broadened our view of youth and developed​ impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise ​were a real enrichment in our work, and it was a pleasure to work with you. Thank you."
Marlen Ring
Western Europe Marketing Director at Coca-Cola

Frequently Asked
Questions

What is an Insights Agency?
An agency that delivers market and consumer insights through research services that combine experienced insight consultants, industry-leading researchers and innovative technology solutions
What Are Insights?
Insight is the understanding of a relationship and behaviours within a particular context. It often refers to a piece of information deducted whilst observing the inner nature of things.
Do you only focus on Youth Audiences?
No, NERDS help brands understand a brand's target consumers from various sectors, markets and demographics.
What are your research methodologies?
We use a hybrid Qualitative/quantitative approach for our clients across Ad-hoc challenges or tracking across longitudinal studies. We blend the best research solutions and teams to answer your unique insight challenge.
Do you work Globally?
Our studio is located in London, but we work internationally via a global network of experienced insight consultants and industry-leading researchers.
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