Increasingly, youth audiences prioritise brands that project their cultural ideology and lifestyle. To leverage the power of youth culture and build influential Gen Z strategies, brands must really understand their audience; this starts with cultural research.
NERDS is the leading youth research agency due to our innovative mixed-methodology research projects for the world’s most iconic youth brands.
We have supported brands like Puma, Budweiser, JBL, Foot Locker, and Nike to surface game-changing insights that deliver compelling cultural positionings
Over the last decade, we have established our position as the go-to youth research agency, decoding youth tensions, aspirations, influences, motivations and associated sub-cultures.