Introducing Back2Skool

A new series helping marketers understand youth culture, hosted by Luke Hodson, founder of Nerds Collective. Welcoming academics, industry leaders, cultural engineers and consumers to help unpack the motivations, mindsets and ideologies of Gen-Z and associated sub-cultures. Watch out for episode 1 dropping soon!

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????Back2Skool EP01 ft. CMO, JD Sports - Nadia Kokni

Introducing Back2Skool

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