????Back2Skool EP01 ft. CMO, JD Sports - Nadia Kokni

In Episode 1 we chat to Brixton-born marketing legend Nadia Kokni. Nadia shares how a south London gal became a CMO and we talk about how JD Sports has transformed into a £9bn European business, why an accurate customer understanding is so important and why the JD sportswear core consumer is so important within the youth ecosystem.

Introducing Back2Skool

????Back2Skool EP01 ft. CMO, JD Sports - Nadia Kokni

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