01
Challenge
As Puma continues to expand their mass retail presence, specifically in the sports-inspired footwear, fashion and lifestyle market internationally, the business requires greater real-time consumer data and insights to make more agile but robust business decisions.
02
INSIGHT
NERDS identified that the sportswear-inspired youth consumer profile is incredibly nuanced at a local market level. Hyper-localised cultures and trends are the dominant factors that influence and drive consumer decision-making amongst these groups.
03
Strategy
NERDS identified that the sportswear-inspired youth consumer profile is incredibly nuanced at a local market level. Hyper-localised cultures and trends are the dominant factors that influence and drive consumer decision-making amongst these groups.
