🌟 Unveiling Gen-Z's Luxury Aspirations: Insights from My Latest The Drum Article

In my newest article for The Drum, I explore the earnest pursuit of luxury by Gen-Z and its role in symbolizing their social mobility. This demographic views luxury not as a trivial indulgence but as a meaningful testament to their aspirations and achievements. I discuss why presenting luxury in a tongue-in-cheek, comical manner can undermine the serious ambitions of these young aspirants.

Discover how luxury brands can authentically engage with Gen-Z by recognizing their pursuit of luxury as a symbol of progress and success. Read the full article here for in-depth analysis: Deciphering Gen-Z Targeting and Segmentation.


Data Never Sleeps


AI Machine Learning - Sneaker Authenticator

Levi’s® Project Jarreau Vandal

501® Jeans | The Number that Changed Everything with Kicki

Zalando Buys Majority Stake in Highsnobiety What does this mean? 

1 2 3 32
Privacy PolicyT&Cs
: Joel Claude
©2022 All Rights Reserved