501® Jeans | The Number that Changed Everything with Kicki

We collaborated with Levi Strauss & Co. to drive heat for the iconic 501 across Europe. We built a grassroots network of 'insiders' from a series of cultural communities, telling their stories and showcasing their signature styles. Our latest episode features the German-born, Berlin-based artist Kicki Yang Zhang. Kicki's cultural identity is a manifestation of her experiences growing up in a western country as an Asian girl, mixing elements from both sources of creative influence.

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501® Jeans | The Number that Changed Everything with Kicki

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