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We recently partnered up with Barbour International to carry out a consumer segmentation and profiling piece to help drive product positioning and communication routes with key strategic accounts.

Thanks, Ceri Davies, for the quote, "We partnered with Nerds Collective due to their vast experience of the Gen Z marketplace and their work with a number of our key partners in this space. As part of our ambitious plans, the project's objective was to sharpen our focus on the younger consumer, to deliver consumer insights and segments relevant to our business opportunity, and to fuel further growth opportunities for the Barbour International brand."

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