501® Jeans | The Number that Changed Everything with Shy One

We collaborated with Levi Strauss & Co. to drive heat for the iconic 501 across Europe. We built a grassroots network of ‘insiders’ from a series of cultural communities, telling their stories and showcasing their signature styles. Our latest episode features - Shy One; a UK DJ & producer that lives and breathes the eclecticism and diversity of her DJ sets and productions. Her personal style reflects her musical expression and a broad spectrum of cultural influences, which made her a perfect partner for this campaign.

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