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Our
Work

WE COLLABORATE WITH THE MOST ICONIC BRANDS IN THE WORLD TO CREATE AWARD-WINNING CULTURAL CAMPAIGNS.

ADIDAS

Self Care Proposition

CHIVAS

Cultural Strategy & Creative Execution

EMIRATES FA CUP

Cultural Strategy & Creative Execution

HAVANA CLUB

Cultural Strategy & Community Engagement

JBL

Cultural Strategy & Creative Execution

LACOSTE

Cultural Positioning & Connection Strategy

LEVI'S

Insight, Cultural Strategy, Connections Plan & Creative Execution

PUMA

Cultural Intelligence and Research Platform

SPRITE

Connections Strategy

TIMBERLAND

Consumer Insight, Strategy & Creative Execution

UGG

Brand Repositioning & Connections Strategy

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Client
Testimonials

01 redtarget
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
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Paul Spencer
UKIB CEO at Puma
02 redtarget
"Nerd's approach to work is loaded with data and expertise in youth culture, driven by their passion for unlocking opportunities that align with brand strategies and consumer needs. Nerds' can show a brand exactly who their consumers are, identify their needs and how your brand can play a purposeful role in their world, which also drives commercial success. For example, whilst at Pentland, we partnered up with Nerds on a consumer segmentation and connections strategy that led to the creation of several new Lacoste products, built with the consumer at the heart of the design, that delivered £ m's in revenue."
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Dan MoneyPenny
Global Head Of Sales at Pentland
03 redtarget
"Nerds are youth culture experts with a unique ability to identify hard-to-reach youth audiences and surface nuanced insight that has helped transform PUMA into a culture-first brand."
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Nadia Kokni
CMO at JD Sports
04 redtarget
"NERDS have an exceptional talent for providing authentic, descriptive and data-based insight into the culture and mindsets of the younger generation. Through ​Nerds, ​we broadened our view of youth and developed​ impactful and culturally relevant derivations for our strategies and communication. Nerds' knowledge and expertise ​were a real enrichment in our work, and it was a pleasure to work with you. Thank you."
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Marlen Ring
Western Europe Marketing Director at Coca-Cola
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POWERED BY

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Our consumer-centric
cultural intelligence platform
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We specialise in engaging your blindspot: The street-culture youth consumer with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour. Dont sleep on this audience, book your free street culture youth workshop now!
DDC)
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: Joel Claude
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