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Brands must individuate to survive. Here are my three key principles for long-term brand success 👇

🔎 Distinctive: build unique identifying characteristics that enable consumers to build brand loyalty

👥 Prevalence: ensure there is a widespread consumers connection between your brand and its distinctive elements and assets

📈 Consistent: ongoing investment over time, building recognition of your distinct elements and assets

Data Never Sleeps

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: Joel Claude
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