Check out my business partner and MD of NERDS Collective, James Benenson article for the drum exploring how retailers could begin to respond to a growing demand for gender-fluid fashion in the mainstream?

James writes, "The pinnacle of high fashion has always been driven by a diverse, hyper-creative and gender non-confirming core of individuals wwho'veadopted a bold approach to self-expression that iisn'tconfined to the male-female gender binary." Retailers that embrace an expanding spectrum of gender expressions that moves beyond the male-female binary that still prevails in the fashion industry will flourish with younger audiences.

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: Joel Claude
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