Our new podcast show ʙᴀᴄᴋ2ꜱᴋᴏᴏʟ is live & direct.

Check out EP01 for my conversation with Brixton-born marketing legend Nadia Kokni ????.

Nadia shares how a south London gal became the CMO on the show!

We talked about the following: 
???? How JD Sports has transformed into a £9bn European business 
???? Why an accurate customer understanding is so important
???? Why the JD sportswear core consumer is so important within the youth ecosystem

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