We have started to work with our clients on Web2.5 connection strategies that centre on community. We know young people seek more nuanced and narrow niches of cultural interest and identities.

Gen-Z wants to engage with like-minded people to share their passion in gated communities. Web3 facilitates these communities coming together in unprecedented ways.

As communities tighten their lines, it will become increasingly difficult for brands to engage meaningfully in this space. This is why we're offering on-chain community solutions to future-proof your brand.

Download our report here: https://we.tl/t-CWiyFbBLIm

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