Find Cultural Purpose Or Become Extinct

Brands used to hold all the cards; more recently, consumers took back power individually and collectively with the internet and social media. But today, cultural communities have the keys with platforms like Discord and Substack, and it's an invite-only space for brands. Cultural credibility is incubated within these communities. Brands will become extinct unless they can find a way to invest, support, propel, resource, and become accepted by these movements that drive cultural equity.

Find Cultural Purpose Or Become Extinct

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: Joel Claude
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