With Gen-Z's new political energy, it's no longer acceptable for brands not to stand up for something socially purposeful. Fierce political debate is no longer reserved for middle-class university campuses but happens fiercely on the streets, across podcasts, Whatsapp groups, Club House +++

Young people are fiercely motivated to push back against exploitation, inequality, social injustice and the climate emergency. Brands hold a tremendous amount of power, resource and influence. Brands have a responsibility to mirror this generation of changemakers' spirit to help affect change.