“I’m driven by the fear of failing...” GFrsh - Legendary Rapper / Prince of Peckham / Disturbing London

Episode 2 of Self Made with Pernod Ricard, Chivas Brothers ????  GRM DAILY
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It’s been a journey for Nerds, from research to strategy, creative direction and delivery, but it’s dope to see the Self Made series with Pernod Ricard - Chivas Brothers come to life. ????

Close to our hearts, this concept speaks to the importance of celebrating relevant and relatable stories of success and the inspirational journeys to get there. Society does not equally empower us to achieve success, so this one goes out to everyone who has to go harder than most to break through.

Big up GFrsh and Charmaine Hayden for this one.

Equally massive shout-outs to the amazing crew that made the vision a solid reality;