Blockchain technology provides the foundations for a peer-to-peer, democratized web ecosystem. Consumers will no longer rely on middlemen like Google and Facebook. This could mean the end of social media marketing as we know it. Brands leading this revolution are already planning to evolve their customer base into a tokenized community or DOA network. Remember Gen-Z and Gen-Alpha are the MetaGeneration - they have grown up with Cryptocurrencies and virtual playgrounds. They've been spending hours daily in the early examples of the Metaverse via Mindcraft, Fortnite, and Roblox.