Way back in Lockdown 1.0, whilst the world’s digital engagement soared to unprecedented levels, Nike approached NERDS to help them navigate the challenge of unlocking ‘better’ in the digital experience landscape. Six months later, as the first wave of the project comes to a close, we’ve taken a moment to reflect on the journey so far. Like the book says, ‘better is temporary’ and being the best is a journey, so we’re just blessed to be playing our part in the voyage.