The projects comprise Levi's 501 European cultural marketing communication strategy and activation, a London-centric Gen-Z culture research project, and an investigation of the future of denim trends amongst Gen-Z on the British high street. Thanks, Fayola Douglas and Campaign Magazine UK, for the article. Big up our partners at Levi Strauss & Co. Molly McGarry, Quentin Renson, Temar Biratu, Markus Ost, Chris Dalglish and Dennis Goebel. Watch this space ????????