Exciting news! Iconix International has acquired a majority stake in the British streetwear label HOODRICHUK. As Hoodrich gears up to celebrate its 10th anniversary, the brand is poised for global expansion, with plans to make waves in the US, Middle East, and Latin America.

This strategic move, supported by partnerships with Batra Group and JD Sports Fashion, also heralds new developments in women's fashion and further cultural collaborations.

Jay Williams, Hoodrich's founder, has smashed it, and by partnering with Iconix's CEO, Bob Galvin, will be able to scale operations and distribution.

Hoodrich stands as a stellar example of a brand that has built a community around a laser-focused consumer understanding, producing products that not only meet consumer needs but also embody the cultural codes they aspire to.
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