Gen-Zers make up a huge share of the consumers who patronise and purchase from businesses in every sector today. They will soon surpass all other consumer groups as the market’s biggest segment.
Nevertheless, marketing to Gen Zs can be challenging.
Gaining Gen-trust Z’s is important because they are known for having strong moral principles and high ethical standards.
Therefore, marketing to Gen Z requires a change in approach and plan.
If you want to market to this generation successfully, you need to understand them more and have experts with prior experience with this generation, like NERDS Collective.
If you want to learn more about how our unique approach works to market your brand successfully, make sure to reach us today!
Consumer habits among Gen Zs frequently reflect their practical attitude to spending and learning. They also have a strong sense of individualism, a fondness for technology, and a commitment to social causes.
Gen Z is better understood now than it was five years ago. However, there is still some confusion about what they enjoy, how they behave, and what companies must do to appeal to them.
The general consumer behaviour of Generation Z is as follows:
Shoppers in Generation Z are less likely to trust businesses than earlier age groups. Instead, they follow a well-known YouTube, Instagram or TikTok influencer with a large following.
According to a survey, 70% of youngsters who, for instance, subscribe to YouTube channels think that YouTube personalities are more relatable than traditional celebrities. They also make their purchasing decision at this point regarding your product.
Thus, there is a rationale behind why more and more merchants realise the significance of shifting from traditional digital marketing to influencer marketing.
Generation Z uses social media to connect with their favourite brands, study products, and find inspiration.
Make sure your e-commerce transitions from traditional digital marketing to an influencer marketing campaign since an influencer or content creator plays a significant role in consumer decision-making.
In a survey, 50% of Gen Z adults from the UK responded that visiting a physical bank is “totally antiquated and alien to them.”
Generation Z prefers to use mobile payment apps like Apple Pay or Google Pay to make purchases swiftly and safely. They utilise them offline and online at merchants accepting contactless payments.
The “Buy Now, Pay Later” (BNPL) trend has grown in popularity among Millennial and Generation Z consumers in recent years. This payment method is based on a short-term lending arrangement that enables clients to make purchases and pay over time. Millennials are now driving this trend.
Therefore 44% of the Gen Z audience will probably use BNPL at least once before the year ends.
Statistics prove that Generation Z’s attention span is only 8 seconds.
That is 4 seconds less than what millennials achieve. Because of this, businesses need to be ready (technologically and strategically) to offer their younger customers a smooth experience across various devices.
Knowing your customers through and out—what they do, what they like, and anticipate from you—is essential for effective marketing.
A distinctive brand and appealing personality are big benefits when marketing to Gen Z. People who accept and stand for something are supported and bought from.
Here are four practices that will enhance your marketing strategy for Gen Z.
Consumers of Generation Z are true omnichannel consumers who shop wherever they are most convenient and don’tdon’t care which channel they use find what they need.
They are more likely to have shopped online during the same period and 56% more likely to have purchased fashion in-store within the previous three months.
COVID-19 accelerated the shift to digital, and consumers won’twon’t go back. Digital is much more than a sales channel. It promotes community interaction and bonding.
Online communities might lead to purchases as well. For instance, the #TikTokFashionMonth challenge on TikTok, with over 5.5 billion views, encouraged young people to go shopping.
The most effective marketing for Gen-Z will focus on the most important issues. .
Marketers have what is required if Gen-Z is about entrepreneurship, financial independence, and career-mindedness. You gain a lot of support from Gen-Z by implementing authentic marketing.
This necessitates resolving a challenging problem in traditional marketing: retaining authenticity and trustability.
Consider incorporating visual platforms into your strategy and creating bite-sized bits of content for a social media platform like Instagram Stories and TikTok in light of Gen-appetite Z’sZ’s for short-form video content.
Short-form video incorporating overlays, visual effects, and music has been effective with this demographic.
There is still a lot more you can do when making your gen Z marketing strategy work better, but working with an agency with prior experience in gen z marketing like NERDS Collective should be your best bet.
Now that we’ve learned much about Gen Z and how to market your brand to them; you’re eager to start.
Though you can take note and consider the practices mentioned above, you must be careful when conveying your message as it may backfire–especially when Gen Z notices that your strategy directly targets them.
Nevertheless, this shouldn’t be a warning. Instead, take it as a sign to work with the best gen z marketing agency in Chelsea.
At NERDS Collective, we do not just create a bespoke gen z marketing campaign. We also make sure that the strategies we implement are safe and effective and do not ought to harm your brand.
So, do not hesitate. Get in touch with us today!
Any marketer that wants their business to succeed in the future should start marketing to Gen Z today.
However, developing a Gen Z marketing plan that resonates with the target audience and yields positive results takes time and effort.
So, hire NERDS Collective and never worry about your campaigns again!
Gen Z loves brands that exhibit strong personalities. Younger consumers tend to prefer cheerful and entertaining content.
Using humour and making your brand seem relatable can be done using social media trends.
NERDS Collective specialises in youth and cultural intelligence and emphasises strategy, insights, and innovation. We assist brands in moving closer to adopting a stance that is in line with customers.
You can be confident when working with us because we have the following characteristics:
Digital marketing service agreements cost between $5,000 and $10,000 per month, and digital marketing strategy projects typically cost between $8,000 and $30,000.
However, remember that every business is unique, and so are costs. So, why not give us a call and let’s discuss your needs and the cost after that?