Marketing becomes the most effective when you segment your market and tailor your messaging to your target audience in a language they can relate to and comprehend.
For instance, marketing to clients in Asia the same way you do in the UK is a surefire way to lose their interest and revenue. It's also a surefire method to make a major error and spark a scandal.
Just like cultural differences, you can't avoid differences between generations. Even while using the same words, various generations today have different ways of speaking and understanding things.
Gen Z has a special relationship with digital technology and communication that the generations before them have not since they are the first generation to have grown up with cell phones and the Internet.
Marketing to Gen Z, therefore, demands a particular level of expertise–which you can expect an expert like NERDS Collective to have.
NERDS Collective is a leading Gen Z marketing agency in Kensington, so if there's anyone who knows how to market your brand to this community effectively, it's us!
Learn more about us today!
When marketing to Gen-Z, keep in mind that you might not know as much as you think you do about this influential consumer group.
In the wake of Covid-19, Gen-lives are affected; They will never again appear the same at jobs, school, or even in their social interactions.
Additionally, pre-Covid marketing approaches to them are permanently altered. After all, Gen-Z accounts for a huge portion (20%) of all UK customers and has incredible purchasing power.
What can you learn from the pandemic to improve your future ability to relate to Gen-Z customers?
Discover more effective ways to interact with Gen-Z consumers by considering these facts about this demographic.
The concern that Generation Z has for the environment, and the future presents a tremendous potential for sustainable corporate growth.
They think the generations who came before them exemplified materialism, capitalism, and excessive spending.
Because of this, they are more likely to choose high-quality, ecological items. According to research, 73% of Generation Z buyers are willing to spend 10% more for sustainable goods. They also appreciate customised goods and are frequently drawn to companies that share their opinions on social and political concerns.
Mobile wallets and applications are popular among Generation Z users that use mobile payments.
Mobile apps have gained popularity in recent years and produced excellent outcomes. Companies with a mobile app are at a significant advantage over those without one. . Compared to mobile web sessions, mobile apps convert 157% more.
Mobile wallets, such as Apple Pay and Android Pay, have grown in popularity.
Each generation's tendencies to consume content align with their average attention span.
Gen Z will only pay attention to content for eight seconds, compared to 12 seconds for millennials.
Furthermore, whereas millennials respect long-form material like in-depth videos or podcasts, Gen Z prefers short video content like Snapchat or Instagram Stories.
As a result, while Gen Z marketers want to get their value proposition out there quickly and efficiently in their campaigns, those who advertise or market to millennials can get away with slightly longer or more in-depth content.
Traditional marketing efforts frequently fall short regarding content consumption, and it can be challenging to hold this younger generation's interest.
Gen Z has constant access to brand communication since they were raised with smartphones and information at their fingertips.
Listed below are a few Gen Z marketing tactics to assist your brand in continuing to reach these young customers:
Unsurprisingly, according to recent data, 78% of Gen Z members say their smartphone is their most essential internet device and 98% own one.
Teenagers today are more likely than any other generation to buy their first smartphone. The fact that a cell phone is likely to be the first expensive object they buy is also part of this appeal.
Unsurprisingly, this means that 78% of Gen Z prefer to do most of their shopping online, primarily due to convenience.
It is now more crucial than ever to have a website optimised for mobile devices that loads quickly, has tons of visual and audio-visual content, and is incredibly easy to use.
On average; Gen Z watches 68 videos daily and you have to ensure that one of them is your video.
You can reach thousands of young consumers who are continuously surfing and looking for fun, pertinent videos by producing videos to highlight the content of your business.
Videos can be reused for your website, social media platforms, and email marketing campaigns in addition to being excellent for your YouTube channel. You can boost engagement, foster brand awareness, and expand your business with a robust video advertising approach.
Another good marketing strategy that will resonate with Zoomers is hashtags. It enables businesses to develop marketing programs that encourage participation.
Additionally, it allows businesses to raise public awareness of events that are significant to this generation.
Engagement is a top marketing strategy to reach this generation. Content allowing Zoomers to interact with others who share their interests appeals to them.
Ensure the value of your content by showcasing your creativity and uniqueness. Companies can also use elements like polls or surveys to engage Generation Z better and show that they value their thoughts.
Now that you've understood why you can't overlook this generation and how you can reach them; you should be eager to start your journey with Gen Z marketing.
However, it's important to remember that each brand is unique, which means that strategies used by others may appeal to the people and might not work the same for your brand.
Fortunately, here at NERDS Collective, when working with our clients, we take time to understand their specific needs and then use those needs as a guide for creating a custom-tailored gen Z marketing campaign that delivers results.
So, what are you waiting for? Get in touch and kickstart gen Z marketing with us today.
Never underestimate Gen Z's capacity when it comes to the success of your brand. Take advice from the guide above if you want your marketing to Gen-Z consumers this year to be successful.
However, if you're unsure where to start and think you can't do it alone, you can rely on an experienced Gen Z marketing agency like NERDS Collective.
Find an agency specialising in youth and cultural intelligence and emphasising strategy, insights, and innovation. It must assist brands in moving closer to adopting a stance that is in line with customers.
A good Gen Z marketing company should have the following characteristics:
Of course, working with a digital agency is not a rule you should always follow.
However, it's good to know that when outsourcing your marketing needs to an agency, there are several benefits you can enjoy that include but are not limited to the following:
So, if you're still trying to figure out what marketing strategy works best, why not outsource them to an agency with a prior experience like NERDS Collective?
Digital marketing service agreements cost between $5,000 and $10,000 per month, and digital marketing strategy projects typically cost between $8,000 and $30,000.
However, remember that every business is unique, and so are costs. So, why not give us a call to discuss your needs and the cost after that?
