Change is inevitable.
While businesses now focus on Millennials, they have no control over changes as a new kid (or kids) is on the street.
The next generation of consumers is now here–and to overlook them would be foolish.
Gen Z has an estimated $173 billion in purchasing power. Growing your business requires understanding how to communicate with them and applying marketing strategies that appeal to their interests.
However, this is no easy task–it slightly feels like redefining your marketing strategy.
Don’t worry! We all went there. The difference is that here at NERDS Collective, we successfully conquered the change and helped several clients overcome it.
Learn more about how we successfully forged meaningful connections between brands and Gen Z today.
If your business still relies on traditional marketing, now would be a great time to reconsider!
People in Gen Z don't have to worry about where the TV is because they can just watch shows on their phones.
Whenever they want, they can watch whatever they want. With only a sweep of their finger, Gen Zers may choose from a broader selection of information, mostly produced by their peer group.
Commercial breaks must be briefer to reflect the bite-sized nature of the content consumed via social media to cut through the noise.
Brands need a better understanding of how their target audience uses each channel to forge meaningful connections.
Ads should be eye-catching and effortlessly integrate the kind of content that Gen Z wants to access on each app or website. This is where influencers come in.
Today's influencers are more appealing than yesterday's celebrities.
Why? Because their content resembles that of a friend recommending a product rather than pushy sales advertising.
Young people have shown that this special blend of relatability and aspiration resonates with them. Gen Z consumers are almost twice as likely as millennials to base their purchase on an influencer’s suggestion.
An influencer marketing campaign is your best bet when targeting Gen Z.
Many characteristics of Gen Z and Millenials are similar, including their familiarity with technology, interest in current affairs, and propensity for social media. But marketers must also be aware of fundamental distinctions between the two markets.
Since they were born into a world with the internet, Gen Z has learned to process information more quickly than older generations. This has led to them being less focused and having shorter attention spans.
Gen Zers had an average attention span of 8 seconds, compared to 12 seconds for millennials.
30% of Gen Zers and 27% of Millennials are attempting to spend less due to rising inflation. More Millennials have families to support, so they are more likely to look for inexpensive opportunities.
Due to their experience using many technologies at once, Generation Z may be stronger multitaskers due to their shorter attention span.
Nearly 40% of mobile users are members of Gen Z, who frequently utilise up to five displays (whereas Millennials average three). Although both generations grew up with digital technology, Gen Zers are more likely to admit to a digital device addiction.
It is extremely challenging to impress today’s youth, especially when it comes to marketing your brand.
But because Gen Z is so loyal to the internet, the chances of your brand being recognised are high!
Despite the differences between the two generations, recognising Gen Zers’ unique online behaviours and social preferences is the first step in establishing a connection.
With that, let’s dive into the marketing strategies that appeal to Gen Z!
Instagram and YouTube are the social networks Gen Z members say they use the most, according to 81% of them.
Furthermore, when asked which networks Gen Z would want to see brands use more frequently, 56% mentioned Instagram and 38% mentioned YouTube.
Marketers should think about combining visual platforms into their strategy and creating bite-sized content like Instagram Stories, given Gen Z’s demand for short-form video content.
Always make sure that you’re at the top of your game when it comes to your business!
You should be able to connect with your customers – in other words, be transparent and accountable.
They understand that in order to make an informed decision, they need to do their research.
They'll take the time to explore a company's website, check out its social media pages, and read customer feedback before buying.
When deciding which brands to support, brand trust comes second only to pricing. You’ve seen businesses falter because they didn’t live up to the expectations they were communicating.
Gen Z-friendly vocabulary is crucial, and the easiest way to learn it if you’re not fluent in it is to immerse yourself in it.
Follow Gen Z creators, check out their work, and pay attention to the slang, acronyms, and humour they use. Finally, slay off.
One warning, though: this takes time, and attempting to be cool is never cool.
Avoid using the language excessively (it sounds cringe-worthy) or attempting to impose it.
Instead of the obnoxious stepdad, you want to be the hip aunt.
What is the most effective technique to ensure that your material is written in Gen Z’s dialect?
Join your social team by hiring them!
According to research, 77% of Gen Z have taken action to support a cause they believe in, and they expect brands to do the same. Authenticity and social effect in brands are crucial to Gen Z. Brands are attempting to convince Generation Z that they are acting on social responsibility and change rather than just talking about it.
Gen Z seems to be concerned about the following issues:
You can leverage cause marketing to your benefit by explicitly defining your brand's principles. Openly discuss your brand’s objective and support it with definable action, such as allocating a certain proportion of sales to a charitable organisation or organising fundraisers for worthy causes.
While targeting younger customers may need some finesse, “cool” brands on social media aren’t the only ones to pull it off.
Brands have the opportunity to forge meaningful connections that are advantageous to all parties by taking the time to understand Gen Z’s tastes and what sets them apart from previous generations.
However, it can be tricky as trends come and go as well as the preferences of this community. This is why you need to engage them with a unique and creative approach, and you might as well employ experts like NERDS Collective to get this job done right.
NERDS Collective is a leading Gen Z Marketing Agency in Knightsbridge.
We don’t just make your business say, “We market to Gen Z”. Instead, we immerse ourselves in the community and take time to know about the wants, passions, and values of this young, social media-savvy audience so we can better understand how we can use that to implement a strategy that works.
Are you ready to advance your Gen Z marketing plan? Contact us right away and see what it’s like working with us!
Gen Z is technologically savvy. They introduce a new set of requirements for the businesses they purchase from. They need to believe in your mission and your goods; thus, you must gain their trust. Gen Z won’t show their allegiance or do business with you till then.
Although we believe it is a move for the better, they have quite high expectations.
This is where outsourcing with us becomes more practical. Get in touch with us, and we’ll love to discuss what we can do for your business.
NERDS Collective specialises in youth and cultural intelligence and emphasises strategy, insights, and innovation. We assist brands in moving closer to adopting a stance that is in line with customers.
As your youth marketing agency, you can be confident knowing that we have the following characteristics:
Change is inevitable. The next consumer generation is here–and you need to deal with them whether you like it or not. Gen Z marketing allows your business to stay on track.
Gen Z is a much harder demographic to approach because they are less impacted by established loyalty schemes, aggressive marketing, etc.