Technology is closely associated with Generation Z. While the Millennial generation was digital, Generation Z is the first to have grown up with technology.
Because of this, it is crucial to segment your audience when marketing to Generation Z; they shouldn't be grouped with Millennials.
Marketers must comprehend their target audiences to segment them and tailor their gen Z marketing tactics accordingly.
However, it's also crucial to remember that marketing to Gen Z can be challenging as they have higher expectations, and your old tactics might not work for them.
You need to draw them with a unique and creative approach and employ experts like NERDS Collective to get the job done right.
As the Millennial generation ages, Generation Z is expanding quickly. Ages 19 and under, known as Generation Z, now make up more than 15% of the population in the UK.
The generation is quickly expanding, so marketers shouldn't overlook them.
When targeting Gen Z specifically, understanding its difference from Millenials is important.
You may already be aware that both of these generations are active on social media and the internet. While millennials observed the growth of the internet, Gen Z has been using it since a very young age.
Millennials spend an average of 7.5 hours online, while Gen Z users spend an average of over 10 hours daily.
The mobile-first mentality of Generation Z influences their shopping habits as well. Gen Z members are twice as likely as millennials to make an online mobile purchase.
Millennials view email marketing similarly, and both groups prefer Generation Z. Marketing emails that offer a specific benefit or are educational.
Additionally, they choose engaging and entertaining emails.
It’s crucial to understand that Gen Z consumers check their emails less frequently than millennials if you're marketing to them.
More than any other generation; Gen Z is most likely to spend more time on social media. Based on their self-reports from the same millennial research, they think they spend more than 4 hours every day on social media. According to reports, this statistic excludes the time they spend playing video games.
Despite their differences, both generations appear to favour each social media site for reasons that are mostly the same.
Following users who share their interests, creators and influencers, and entertainment accounts are the main motivations for millennials and members of Generation Z to use their favourite social media sites like TikTok, YouTube, Twitter, Facebook, Instagram, and more.
The $44 billion in purchasing power and $600 billion in additional family spending that Gen Zers represent is impressive.
More than Millennials did, they impact their parents' spending, influencing between 80% and 90% of the products their parents buy for them and over 70% of the food the family eats.
They are willing to question their parents' decisions, such as how much they will spend on something, to make them more aware of their price sensitivity.
Gen Zers have high aspirations. Marketers are more likely to succeed if they prioritise Gen Zers above Millennials and use them as the barometer.
Knowing your customers through and out—what they do, what they like, and what they anticipate from you—is essential for effective marketing.
A unique brand and appealing personality are a big benefit when marketing to Gen Z. People who accept and stand for something are supported (besides profit).
Practical marketing advice for Generation Z includes:
Hard sales are not appealing to Gen Zers. They are resistant to overt marketing tactics because they were raised online.
They want to know how your product will help them, not why it is such a fantastic product.
According to research, 25% of everything you sell is your product. The intangible emotion that comes with the said goods makes up the additional 75%.
Consider Brandy Melville. Given their relaxed California vibes, you'd never guess they were Italian, but that's because they're so good at selling the experiences their garments inspire.
Their clothing is cheap, cute, and available in only one size (a UK 6-8).
Nevertheless, why do Gen Zers support their brand? Well, because Brandy Melville's marketing platforms will also make that all-American lifestyle available to them.
Gen Z marketing requires producing captivating visual content. The average attention span of Generation Z is only eight seconds.
To keep their audience's attention, brands must develop compelling content that does it in under eight seconds.
Think of memes and brief videos when considering the content. They are more likely to take in information that is presented visually and contains less text.
Always employ bite-sized information when marketing to Generation Z, whether it be in the form of text, video, or images. The more quickly you can convey your ideas, the better.
Despite aiming to make every online contact more meaningful, 40% of mobile users are members of Gen Z. They frequently rely significantly on social payments and mobile wallets. They, therefore, anticipate being able to make purchases easily.
You must therefore make sure that your mobile outreach meets these demands. Offer techniques to acquire instant website loading, mobile-friendly design, and safe payment methods.
Additionally, think about employing push notifications to improve the mobile experience for the typical Gen Z customer.
After taking a closer look at the characteristics of Gen Z as consumers, there are several ways you can do to adjust your marketing plan.
But you need to be careful. Because a single mistake a brand can make can be devastating, and these Gen Zs can easily destroy your brand in a snap.
To ensure you're on the right path, reaching out to professionals like NERDS Collective is your best bet.
As a leading Gen Z marketing agency in West Brompton, we ensure that you don't appear nonsense to this community as we only implement marketing strategies that appeal to them.
Allow us to help you become relevant in the crowd. And if you're still in doubt, why not read our case studies and have them speak on our behalf?
While millennials and Generation Z may initially appear to be similar, a closer look reveals that there is more going on than first appears.
By adjusting your digital marketing plan to include the advice mentioned above, you can increase brand trust and loyalty with your Gen Z audience and employ experts like NERDS Collective to get this job done right!
Gen Z loves brands that exhibit strong personalities. Younger consumers tend to prefer cheerful and entertaining content.
Using humour and making your brand seem relatable can be done by using social media trends.
Find an agency specialising in youth and cultural intelligence and emphasising strategy, insights, and innovation. It must assist brands in moving closer to adopting a stance that is in line with customers.
A good Gen Z marketing company should have the following characteristics:
Digital marketing service agreements cost between $5,000 and $10,000 per month, and digital marketing strategy projects typically cost between $8,000 and $30,000.
However, remember that every business is unique, and so are costs. So, why not give us a call and let's discuss your needs and the cost after that?