As Gen Z continues to dominate the market, businesses must adapt and stay ahead of the curve. With their unique perspectives and behaviours, this generation is shaking up traditional marketing strategies, and companies need to take notice.
At NERDS Collective, we understand the importance of staying relevant. We will work with you to create a tailored strategy that helps you connect with this powerful demographic and stay ahead of the competition.
So, what are you waiting for? Book a call today to learn more about how we can help your business stay relevant.
As the newest generation of consumers, Gen Z is shaking up traditional marketing strategies and proving to be difficult to please. Born between 1997 and 2012, this generation is the first to have grown up with the internet and technology, giving them a unique perspective on the world and their place.
Growing up in an interconnected technological environment shaped their worldview. Because Gen Z was able to learn and connect with people from all over the world at such a young age, they developed a greater appreciation for diversity.
According to a study, Generation Z is highly collaborative and values authenticity and non-hierarchical leadership.
They place a high value on brand ethics and corporate responsibility, making their purchasing decisions an extension of their values and identity. For example, 62% of Gen Z shoppers prefer to buy from sustainable brands, and 73% are willing to pay more for them.
Because they are digital natives, Gen Z makes informed consumer decisions due to their technological knowledge. They are more likely to do research and compare shopping before purchasing.
This group has a large market potential because its product discovery is not limited. Because social media is so popular among Generation Z, they are more likely to shop through their favourite social media platforms.
Furthermore, they are more influenced by real-life user recommendations than by celebrity endorsements.
If you're still not convinced, consider this: Gen Z has $143 billion in purchasing power. That's all there is to it.
Considering that Gen Z is the most difficult generation to please, how can businesses effectively market to this generation?
Here are a few techniques to consider:
As digital natives are constantly bombarded with information, Generation Z has developed a keen sense of authenticity and highly values it. Keeping in mind their unique experience, capturing the attention span of Gen Z can feel like an impossible task. It does not, however, have to be.
When marketing to Gen Z, brands that are transparent about how they operate, and what they're doing to improve the world in some way, have strong values and use real people are key.
Generation Z is obsessed with visual content, such as eye-catching photos and engaging videos. Furthermore, Snapchat, Instagram, and TikTok are the most popular social media platforms among Generation Z.
So, if you're not already incorporating visual content into your marketing campaigns, now is the time to start.
Create engaging visuals for Instagram stories showcasing your personality and your latest sales and discounts. This would encourage more users to follow your brand for exclusive deals.
You can also use YouTube to create attention-grabbing videos that show how to use your products to alleviate pain points, increasing customer satisfaction.
And, because many Gen Zers spend their free time on TikTok, you can use this platform to create fun, short videos that highlight your brand's distinct personality.
Generation Z prefers to be engaged by "real people" rather than celebrity endorsements. Influencers on social media, particularly YouTube, are more likely to sway Gen Zers, with 1 in 5 teens reporting that they use YouTube "constantly."
Partnering with influencers can dramatically increase brand awareness; most Gen Zers will purchase something because an influencer recommended it.
Gen Z is a socially conscious generation that wants to support brands that align with their values. You can win their loyalty by highlighting your company's social and environmental initiatives.
Authenticity and social impact in brands are important to Generation Z, who expect brands to do the same.
Brands are working hard to show Generation Z that they are doing more than just talking about social responsibility and change.
Among the causes that Gen Z is passionate about are:
You can benefit from cause marketing by clearly establishing your brand's values. Discuss your brand's mission openly and back it up with concrete action, such as donating a percentage of sales to a non-profit or hosting events that benefit important causes.
With the constant changes and complexities of marketing to Gen Z; it can be challenging for businesses to navigate the waters alone.
That's why at NERDS Collective, we are here to help!
Our team comprises experts who deeply understand the specific characteristics, preferences, and behaviours of Gen Z consumers.
We will collaborate with you to develop a personalised strategy tailored to your business and target audience. By leveraging this strategy, you can effectively connect with Gen Z and establish a strong relationship with them. This will not only help you reach this powerful demographic but also stay ahead of your competition in the market.
Our team will help you stay ahead of the curve by identifying the latest trends and insights, and applying them to your marketing efforts, making sure your brand stays relevant and top-of-mind among Gen Z consumers.
So, what are you waiting for? Book a call today!
Gen Z may not be the easiest generation to market with, but there are several techniques you can use and combine accordingly. However, with the constant changes and complexities in the market, it can be difficult for businesses to stay on top of the latest trends and insights.
So, hire NERDS Collective today, so you don't need to worry about staying relevant in today's market.
We use a data-driven approach to understand the younger audience's behaviour, preferences, and values. Our team is well-versed in the latest technologies, platforms, and trends.
We stay up-to-date with the latest research on Gen Z. Additionally, we test and optimise our strategies to ensure they effectively reach the Gen Z audience.
NERDS Collective specialises in youth and cultural intelligence and emphasises strategy, insights, and innovation. We assist brands in moving closer to adopting a stance that is in line with customers.
You can be confident when working with us because we have the following characteristics:
Digital marketing service agreements cost between $5,000 and $10,000 per month, and digital marketing strategy projects typically cost between $8,000 and $30,000.
However, remember that every business is unique, and so are costs. So, why not give us a call and let's discuss your needs and the cost after that?