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Check out the second video from our FA Campaign. Full partnership details below

We teamed up with The FA Cup to help reposition the competition and increase cultural equity and social currency, attracting a new generation of young and diverse football lifestyle fans.

Ahead of this weekend's Fourth Round, we've launched 'Emirates FA Cup Presents'; which saw the FA collaborate with two streetwear icons Gramm and Jehucal

The aim of the campaign was to provide a platform for Manchester-based label, and creative collective Gramm, as well as London designers, Jehucal, to each create kits collections inspired by the local communities that have fuelled their evolving contributions to the UK streetwear scene. The creative process has brought the respective stories of their brands to life whilst exploring how their own personal journeys mirror the DNA of the Emirates FA Cup – stories built on possibility, passion and hard work.

Big up the gang: Gramm, JehuCal, Ben ForrestJames BenensonRyan ArmstrongXuxa Maya DeschampsJoel ClaudeLuke SansomAlex Johncock & Charlotte Males 👏

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