Nerds_logo_2020

New Luxury = Conspicuous Logomania vs Egalitarianism

Traditional luxury historically was an unapologetic display of wealth. However, the rise of the new luxury consumer and the democratising of high-end fashion has presented buyers with an uncomfortable tension between conspicuous logomania and egalitarianism. The tightrope between signalling discernment and the consumption of hype will increase as the trend for exclusive premium products and the projection of the 'everyperson' archetype climbs. How will luxury brands navigate the polarities between exclusivity and inclusivity?

New Luxury = Conspicuous Logomania vs Egalitarianism

Data Never Sleeps

NEW WIN

AI Machine Learning - Sneaker Authenticator

Levi’s® Project Jarreau Vandal

501® Jeans | The Number that Changed Everything with Kicki

Zalando Buys Majority Stake in Highsnobiety What does this mean? 

1 2 3 33
nerds-logo-white
TRUSTED BY:
Privacy PolicyT&Cs
: Joel Claude
©2022 All Rights Reserved
S
Top