We have partnered with the sneaker and streetwear European retail giant SNIPES to carry out multi-market target consumer research. The project will allow SNIPES to broaden its understanding of its audiences in growth markets, gauge brand perception by territory and build customer growth strategies by market whilst enhancing digital and social media engagement strategies. Thanks, Lydia Rischen (Head of Brand Activation), for the words: "NERDS Collective has incredible expertise in Gen Z & culture research studies, which is just what we were looking for. The team is efficient, has great energy, and is just fun to work with."
